News
21,052 articles covering the AdTech ecosystem
Reach is “At the Start” of Monetising Content in the AI Era
Last week, data from publisher ad alliance Ozone revealed that ad supply in the UK and US fell by 40 percent YoY in Q2, as the rise of AI overviews and chatbots eat into publishers' search traffic - and by extension, their ad revenues. As one of the UK's largest online news publishers, Reach (which Read More
AdPlayer.Pro, proveedor de tecnología de publicidad en vídeo, comparte sus resultados del T2 de 2026
AdPlayer.Pro, empresa global de SaaS especializada en soluciones de publicidad en vídeo digital, ha publicado un resumen de sus avances correspondientes al T2 de 2026, que abarca las novedades de la compañía y los desarrollos de producto durante el trimestre, [...] The post AdPlayer.Pro, proveedor de tecnología de publicidad en vídeo, comparte sus resultados del T2 de 2026 appeared first on ExchangeWire.com.
Digest: Omnicom Merges Hearts & Science, Mediahub; Judge Approves Anthropic’s $1.5bn Settlement
In today’s Digest, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses. The post Digest: Omnicom Merges Hearts & Science, Mediahub; Judge Approves Anthropic’s $1.5bn Settlement appeared first on ExchangeWire.com.
Africa Podcast Network Becomes the First Podcast Network in Africa to Launch Affinity Audiences with NumberEight
Africa Podcast Network (APN), Africa's largest podcast network, reaching more than 60 million monthly listens and views through 40+ leading African creators across 54 countries, today (23rd July, 2026) announced a strategic partnership with NumberEight, the leading ID-less audience intelligence [...] The post Africa Podcast Network Becomes the First Podcast Network in Africa to Launch Affinity Audiences with NumberEight appeared first on ExchangeWire.com.
Teads Study Reveals APAC’s Growing ‘Travel Confidence Gap’, Creating a New Opportunity for Travel Brands
International travel across Asia-Pacific has rebounded strongly, but the way consumers make travel decisions has fundamentally changed. Following the post-pandemic travel boom, consumers now face higher travel costs, greater destination choice, and an overwhelming volume of travel content across social [...] The post Teads Study Reveals APAC’s Growing ‘Travel Confidence Gap’, Creating a New Opportunity for Travel Brands appeared first on ExchangeWire.com.
‘Brand Beckham’ Readership Wins the World Cup as Off-Pitch Stories Rival the On-Field Action
David Beckham may not have kicked a ball or appeared as a UK television pundit during this summer’s World Cup, but the former England captain still emerged as one of the tournament’s biggest readership draws, according to new data from [...] The post ‘Brand Beckham’ Readership Wins the World Cup as Off-Pitch Stories Rival the On-Field Action appeared first on ExchangeWire.com.
Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026
Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...] The post Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026 appeared first on ExchangeWire.com.
How Apple’s ads business could move beyond the App Store and its other properties
The iPhone maker hints at serving ads on properties outside of its own in a policy shift.
Read ADWEEK and Evros Group’s Exclusive 2026 M&A Sentiment Report
How owners, buyers, and investors view the 2026 market — where their expectations align and diverge, and what separates the agencies commanding premium interest from those still waiting to transact.
More Than Half of Independent Agency Owners Want to Sell, ADWEEK and Evros Group’s 2026 M&A Report Finds
The 2026 M&A Sentiment Survey finds seller interest at a multiyear high — read the full report here.
The Supply Side Has a Delivery Problem. Here’s What It’s Costing Publishers.
Publishers operating within tightly curated, data-verified supply paths are increasingly capturing and consolidating brand and agency spend. Over the past year, the criteria guiding media buying decisions has shifted meaningfully, yet much of the supply side has not fully adapted. Across conversations with agency and brand teams, three consistent themes continue to emerge. Each points […]
Guideline Launches its Ad Intelligence MCP Server to Power AI Agents with its leading global advertising data
Unlocking Guidelines proprietary ad spend and pricing data inside any LLM or enterprise AI workflow using its new MCP server technology. Guideline, a leading provider of ad intelligence and media plan management technology, announced the launch of its Ad Intelligence MCP Server. The new capability gives clients a secure, standards-based way to access Guideline’s proprietary […]
Amazon Web Services Funds Myseum.AI’s Privacy-First AI Media Album Creation Agent for the Picture Party Social Media Platform
Caylent Named Development Partner to Lead AWS-Native Build Myseum.AI, Inc. (Nasdaq: MYSE) (“Myseum.AI” or the “Company”), a privacy-first agentic AI and social media technology company, today announced that Amazon Web Services (“AWS”) has committed to fund a portion of the development of the Company’s privacy-first AI album creation and media management tool for its Picture […]
Building the AI-Native Enterprise: West Monroe Research Reveals Growing Divide Between AI Experimentation and Enterprise Transformation
Research identifies three imperatives for building an AI-native enterprise based on a survey of 417 U.S. business leaders West Monroe, an AI-native global consulting firm, released Building the AI-Native Enterprise, new research examining how organizations are progressing from AI adoption to enterprise transformation. Based on market research and a survey of 417 U.S. business leaders, […]
Banzai Announces Significant Demio Product Updates: Launches Upgraded AI Moderator, Turning Webinars Into Always-On Content Assets
Transcript-powered AI delivers smarter live engagement and extends webinar value across marketing, education, and demand generation Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced a major upgrade to Demio’s AI Moderator. Now powered by full webinar transcripts to deliver more […]
RocketReach Launches RocketReach MCP, Giving AI Assistants Direct Access to 700M+ Verified Contacts
New integration empowers sales, recruiting, and marketing teams to prospect within ChatGPT, Claude, and others using existing RocketReach data RocketReach, the leading sales and lead intelligence platform trusted by more than 30 million users and 95% of the S&P 500, announced the launch of the RocketReach MCP Server. This milestone gives AI assistants direct, real-time […]
TeleMate Leads the Way in Data Sovereignty for UC Observability
As data sovereignty becomes a strategic priority, TeleMate enables organizations to achieve complete UC observability without sacrificing control of their data. Data sovereignty has become one of the defining technology priorities for organizations operating in today’s increasingly complex digital landscape. Once viewed primarily as a regulatory concern, data sovereignty is now influencing technology procurement, cloud […]
redSling Unveils Zenith, a Sovereign Agentic AI-Assisted Development Platform for the Enterprise
Enabling enterprises to build intelligent applications while retaining full control over their software, data, AI models, and deployment environments. redSling, an Australian enterprise technology company pioneering Sovereign Platformless Architecture, today launched redSling Zenith, a platform that combines Agentic AI-Assisted No-Code development with what the company calls Sovereign Architecture, giving organisations a way to build intelligent […]
Merchmix Takes its AI-Powered Retail Operating System Mobile
Puts live retail intelligence into the hands of executives and teams making day-to-day decisions including live sales data, planograms and AI-driven alerts. Merchmix today announced the availability of a new mobile app turning any smartphone or tablet into a live retail intelligence, product comparison and store execution tool. The latest innovation gives every member of […]
AI Content Structuring Continues To Influence Modern Search Engine Optimization Strategies
Artificial intelligence has become an increasingly common tool for creating digital content, but generating words alone is no longer the primary objective. As search engines continue refining the way information is discovered, interpreted and presented, the structure of content has become just as important as the information itself. AI-assisted content structuring has emerged as an […]
IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy
New York, NY, July 23, 2026 — As the creator economy continues to reshape how brands connect with audiences, the IAB Global Network announced the launch of IAB Global Creator Week, dedicated to advancing creator marketing worldwide through collaboration, education, professional standards, and industry best practices. Taking place from September 14-18, IAB Global Creator Week … Continued The post IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy appeared first on IAB.
Opti Digital Launches Ad Experience Hub to Help Publishers Unlock Incremental Revenue
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd July, 2026) announced the launch of Ad Experience Hub, a new suite of high-impact ad experiences designed to help publishers increase the value of their [...] The post Opti Digital Launches Ad Experience Hub to Help Publishers Unlock Incremental Revenue appeared first on ExchangeWire.com.
Analysing The State of Web Push Advertising
Pierre Bertin, Head of International Business Development at Roller Ads looks at the changing face of web push advertising... The post Analysing The State of Web Push Advertising appeared first on ExchangeWire.com.
South African agencies battle healthcare shortage by connecting doctors to providers
Profmed’s “finDR” campaign, by Retroviral and Faith & Fear, established a platform connecting unemployed doctors with medical facilities.