The Supply Side Has a Delivery Problem. Here’s What It’s Costing Publishers.

Publishers operating within tightly curated, data-verified supply paths are increasingly capturing and consolidating brand and agency spend. Over the past year, the criteria guiding media buying decisions has shifted meaningfully, yet much of the supply side has not fully adapted. Across conversations with agency and brand teams, three consistent themes continue to emerge. Each points […]

Last updated Jul 23, 2026 by ATDb automated enrichment