Connected TV & Commerce

AI

Mar 27 — Mar 28, 2026

12 changes

Category Spotlight

YouTube, Amazon, and Vizio all showcased shoppable CTV formats at NewFronts, reflecting advertiser demand for full-funnel solutions that drive immediate conversion.

Mentioned:YouTube AmazonVizioNewFronts

Sources:

Connected TV shopping got the full limelight at NewFronts

This spotlight is part of the Connected TV Shopping Steals NewFronts Spotlight; Netflix's MLB Stumble weekly report.