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Connected TV Shopping Steals NewFronts Spotlight; Netflix's MLB Stumble | ATDb

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Connected TV Shopping Steals NewFronts Spotlight; Netflix's MLB Stumble

Mar 27 — Mar 28, 2026

Connected TV shopping dominated NewFronts conversations as platforms doubled down on shoppable video experiences, while Netflix's Opening Night MLB coverage underperformed expectations—signaling shifting advertiser priorities toward commerce-enabled streaming over traditional sports broadcasts.

Category Spotlights

Connected TV & Commerce

12 changes

YouTube, Amazon, and Vizio all showcased shoppable CTV formats at NewFronts, reflecting advertiser demand for full-funnel solutions that drive immediate conversion.

Mentioned:YouTubeAmazonVizioNewFronts

Sources:

Connected TV shopping got the full limelight at NewFronts

Streaming & Sports

8 changes

Netflix's MLB Opening Night broadcast failed to deliver expected viewership and engagement, raising questions about the platform's sports content strategy.

Mentioned:NetflixMLB

Sources:

Netflix's "Opening Night" MLB coverage was a swing and a miss

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