Data Management Platform

The Data Management Platform category experienced significant structural clarifications during this period, reflecting ongoing consolidation within the AdTech ecosystem. Datalogix's operational status was corrected from defunct to merged, acknowledging its acquisition and integration rather than simple discontinuation. More notably, Kinesso underwent a critical parent company repointing from Omnicom Media Group to IPG Mediabrands, dated 2025-11-26. This change reflects the post-merger organizational restructuring following Omnicom's acquisition activity, with Kinesso being repositioned within the IPG Mediabrands portfolio. These corrections represent routine but important data enrichment that clarifies the actual corporate hierarchies and operational statuses of key DMP players, ensuring accurate representation of ownership and integration within larger holding company structures.