The data infrastructure layer saw meaningful consolidation this week. Progress Software's completed acquisition of Domo's AI and data platform business is the headline deal, bringing Domo's cloud-native analytics and visualization capabilities into Progress's enterprise software portfolio. For the marketing analytics ecosystem, this matters because Domo has been a widely used platform for connecting marketing data sources and building executive dashboards — its integration into a larger software stack could shift how marketing teams procure and deploy analytics tooling. The deal also reflects a broader trend of standalone analytics vendors being absorbed into larger platforms as the market matures.
On the privacy and data governance front, New Jersey's data broker law is creating fresh urgency around data compliance for any company that collects, sells, or licenses consumer data — a description that fits a large swath of the AdTech ecosystem. The law's requirements around registration, opt-out mechanisms, and data deletion are catching publishers and data intermediaries off guard, according to AdExchanger's reporting. Meanwhile, Meta's expanding use of user data to power its AI agents is drawing scrutiny, with Social Media Today raising pointed questions about whether the company's data practices can be trusted given its regulatory history. IAB Europe's appointment of Sonia Carreno as CEO-elect adds a new voice to the governance conversation at the European level.