Programmatic CPM Surge & Platform Shopping Expansion Drive March 26 Activity
AIMar 25 — Mar 26, 2026
The Guardian US reported 44% revenue growth fueled by higher programmatic CPMs, signaling strong publisher momentum in programmatic markets. Meanwhile, Reddit and Amazon are aggressively expanding commerce-focused ad products, with Reddit targeting beauty brands and Amazon planning a first-of-its-kind audio ad deal in the U.K.
Category Spotlights
8 changes
Rising programmatic CPMs are translating directly into significant revenue gains for premium publishers, validating the shift toward higher-value automated buying.
12 changes
Social platforms are doubling down on shoppable ad formats—Reddit targeting beauty brands and Amazon launching audio shopping ads—to capture direct commerce revenue.