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Programmatic CPM Surge & Platform Shopping Expansion Drive March 26 Activity | ATDb

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Programmatic CPM Surge & Platform Shopping Expansion Drive March 26 Activity

Mar 25 — Mar 26, 2026

The Guardian US reported 44% revenue growth fueled by higher programmatic CPMs, signaling strong publisher momentum in programmatic markets. Meanwhile, Reddit and Amazon are aggressively expanding commerce-focused ad products, with Reddit targeting beauty brands and Amazon planning a first-of-its-kind audio ad deal in the U.K.

Category Spotlights

Publisher Revenue & Programmatic

8 changes

Rising programmatic CPMs are translating directly into significant revenue gains for premium publishers, validating the shift toward higher-value automated buying.

Mentioned:The Guardian USAdExchanger

Sources:

Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US

Platform Commerce & Shopping Ads

12 changes

Social platforms are doubling down on shoppable ad formats—Reddit targeting beauty brands and Amazon launching audio shopping ads—to capture direct commerce revenue.

Mentioned:RedditAmazonBeauty Brands

Sources:

EXCLUSIVE: Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K.

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