Platform Commerce & Shopping Ads

AI

Mar 25 — Mar 26, 2026

12 changes

Category Spotlight

Social platforms are doubling down on shoppable ad formats—Reddit targeting beauty brands and Amazon launching audio shopping ads—to capture direct commerce revenue.

Mentioned:Reddit AmazonBeauty Brands

Sources:

EXCLUSIVE: Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K.

This spotlight is part of the Programmatic CPM Surge & Platform Shopping Expansion Drive March 26 Activity weekly report.