Deals & Moves

IAB Tech Lab released ads.txt version 1.1, updating the authorized digital sellers standard to improve supply chain transparency and combat ad fraud.

PubMatic debuted on the Nasdaq, with shares surging on their first day of trading as investors showed strong appetite for sell-side advertising technology.

InMobi acquired Appsumer, a mobile measurement and analytics platform, to strengthen its mobile advertising analytics capabilities.

Comcast's FreeWheel division acquired Beeswax, a programmatic DSP, to enhance its buy-side advertising technology capabilities.

Magnite completed the acquisition of SpotX from RTL Group for $1.17 billion, significantly expanding its CTV and video advertising capabilities.

Google announced it would delay the deprecation of third-party cookies in Chrome, extending the timeline and eventually pivoting to a user-choice model in Privacy Sandbox.

LiveRamp acquired Data Plus Math to expand its TV measurement and attribution capabilities, strengthening its position in cross-channel identity resolution.

Integral Ad Science debuted on the Nasdaq, raising $250 million as investors bet on the growing demand for ad verification and brand safety solutions.

DoubleVerify went public on the NYSE, raising $360 million in its initial public offering at a valuation of approximately $5.3 billion.

Rubicon Project and Telaria completed their merger to form Magnite, creating the world's largest independent sell-side advertising company.

The Trade Desk launched Kokai, a next-generation programmatic advertising platform featuring AI-driven optimization, improved measurement, and enhanced creative capabilities.

Unity Technologies merged with ironSource in an all-stock transaction to create a comprehensive platform for creating, publishing, and monetizing mobile apps and games.