Companies

Isobar was a global digital agency network known for commerce, experience design, and technology-driven marketing — rebranded into Dentsu Creative in June 2022.

UK creative agency acquired by Accenture Interactive Nov 2016. ~250 staff; clients included BBC, Just Eat, Unilever. Brand retired in 2022 Song rebrand; team folded under Accenture Song London. Sources: Accenture Newsroom + Ad Age.

German creative agency acquired Nov 2018. Major Hamburg-based creative practice (third German acquisition by Accenture Interactive). Brand retired in 2022 Song rebrand. Sources: The Drum + Wikipedia acquisitions list.

Kwanko is a European performance marketing and affiliate network headquartered in France that specializes in lead generation, app marketing, and affiliate programs across Western Europe and Latin America. The company operates one of the largest independent affiliate and performance marketing networks in Europe, serving advertisers in financial services, travel, retail, and telco verticals. Kwanko differentiates through strong local market expertise and compliance with European privacy regulations.

Later is a social media marketing platform that helps brands and creators schedule content, manage social media presence, and drive traffic from social platforms to websites.

Family safety and location-sharing platform that has expanded into advertising through its location data and audience insights capabilities.

Ligatus was a Cologne, Germany-based native advertising platform — leading native ads in Europe with 37B+ monthly impressions pre-acquisition. Acquired by Outbrain February 2019 from Gruner+Jahr (Bertelsmann subsidiary). Sunset/wound-down by Outbrain in 2020 as part of platform consolidation.

Marin Software is a publicly-traded technology company that provides a cloud-based digital advertising management platform for performance-driven advertisers and agencies. Founded in 2006, the company pioneered cross-channel advertising campaign management solutions that enable marketers to optimize their paid search, social, and eCommerce advertising campaigns across major platforms including Google, Microsoft, Facebook, Instagram, and Amazon. The platform leverages advanced analytics, autom...

SMB-focused edition of Salesforce Marketing Cloud built natively on the Salesforce Core Platform, launched February 20, 2024. Designed to make SFMC accessible to smaller businesses; native CRM integration without the legacy ExactTarget stack.

Marketing Evolution is an enterprise-focused marketing technology company that specializes in advanced analytics and attribution solutions designed to help organizations measure and optimize marketing performance across complex, multi-channel environments. The company addresses one of the most critical challenges facing modern marketers: understanding the true impact of marketing investments across an increasingly fragmented media landscape where customer journeys span multiple touchpoints an...

McCann Health is a global healthcare communications and marketing agency network, delivering integrated creative, medical education, and digital health solutions to pharmaceutical and life sciences clients.

MediaRadar is an advertising intelligence and sales enablement platform that tracks advertising spending and creative across multiple media channels. It provides competitive intelligence, prospecting tools, and market insights for media sellers and agencies.

Mention is a real-time media monitoring and social listening platform that helps brands and agencies track online mentions, analyze sentiment, and manage their digital reputation.

Publisher data platform acquired by OpenX September 25 2017.

Independent creative advertising agency known for unconventional brand building and culturally resonant campaigns for major brands.

mParticle is a leading customer data platform (CDP) that helps enterprises collect, unify, and orchestrate first-party data across channels and devices — acquired by Rokt in 2024.

Northbeam is a marketing measurement and attribution platform designed for e-commerce brands. It leverages machine learning to provide real-time, accurate insights into marketing performance across all channels, helping businesses optimize their ad spend and understand true return on investment.

Novatiq is a privacy-first identity and audience verification platform built on telecom network infrastructure, enabling telcos to provide consented, deterministic audience signals to advertisers without exposing personal data. It positions telco data as a premium identity layer for programmatic advertising in a cookieless world.

Objective Platform is a leading marketing measurement and optimization platform that provides brands and agencies with a unified view of their marketing performance. It enables data-driven decision-making by offering advanced analytics, attribution modeling, and marketing mix modeling to optimize ROI across all channels.

Piano is a digital experience and audience analytics platform that helps publishers and media companies manage subscriptions, paywalls, personalization, and audience monetization. It enables publishers to segment users, run A/B tests on content access strategies, and optimize revenue from both subscriptions and advertising. Piano is used by major news publishers and media groups worldwide to balance ad-supported and subscription revenue models.

Qortex is a contextual intelligence platform that uses AI to analyze video content and enable precise in-video advertising placements. The company's technology reads, categorizes, and understands video content to deliver contextually relevant ads without relying on cookies or personal data.

Rise Interactive is a digital marketing agency specializing in data-driven marketing strategies, analytics, and media optimization across paid search, social, and programmatic channels.

SEMrush is a leading software-as-a-service (SaaS) platform specializing in digital marketing intelligence and competitive analysis tools. Founded in 2008, the company has established itself as one of the most comprehensive solutions for search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media management, and competitive research. The platform serves over 10 million users globally, ranging from individual marketers and small businesses to large enterpr...