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Companies
Explore technology companies in our intelligence database
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ShipStation
ShipStation is a leading cloud-based shipping and order fulfillment platform that serves as critical commerce infrastructure for e-commerce businesses of all sizes. Founded to address the complex logistics challenges faced by online retailers, ShipStation provides a centralized hub for managing multi-channel order fulfillment, enabling merchants to process shipments efficiently across multiple sales channels, marketplaces, and shopping carts from a single unified interface. The platform integrates with major carriers including USPS, UPS, FedEx, and DHL, offering real-time rate comparison, batch label printing, and automated shipping workflows that significantly reduce manual effort and operational costs. The company has established itself as an essential tool for modern e-commerce operations by offering robust integrations with major marketplaces and shopping platforms including Amazon, eBay, Shopify, WooCommerce, and dozens of other sales channels. ShipStation's comprehensive feature set includes inventory management, branded tracking pages, customizable automation rules, and extensive API capabilities that allow businesses to scale their shipping operations seamlessly. The platform's focus on automation and carrier flexibility has made it a preferred solution for businesses ranging from small online sellers to high-volume enterprise retailers across diverse industries. ShipStation operates as a subsidiary of Auctane, a leading provider of shipping and software solutions, following its acquisition in 2014. The platform continues to evolve its capabilities to meet the growing demands of e-commerce logistics, maintaining its position as a critical infrastructure component that enables merchants to compete effectively in the fast-paced online retail environment through efficient, cost-effective shipping operations.
Founded 2011acquired201-500 employeesTier Bsubsidiary
Formstack
Formstack is a comprehensive workplace productivity and data collection platform that empowers organizations to digitize and automate their business processes through form building, document generation, and electronic signature solutions. Founded to address the inefficiencies of manual paperwork and disconnected workflows, the company has evolved into a full-featured no-code/low-code platform that enables teams across HR, IT, marketing, and operations to create sophisticated data collection systems and automated workflows without requiring technical expertise. The platform's cloud-based architecture and extensive integration capabilities allow businesses to connect their data collection processes with existing business systems, creating seamless end-to-end workflow automation. Serving a diverse client base from small businesses to enterprise organizations, Formstack has established a strong presence in highly regulated industries including healthcare, education, financial services, and government sectors. The company's emphasis on security, compliance, and ease of use has made it particularly attractive to organizations with strict regulatory requirements such as HIPAA, GDPR, and other data protection standards. With its suite of integrated products and robust ecosystem of third-party integrations, Formstack positions itself as more than a simple form builderâit's a complete workplace productivity solution designed to eliminate manual processes, reduce errors, and improve operational efficiency across entire organizations.
Founded 2006private equity backed201-500 employeesTier B
ShipBob
ShipBob is a technology-enabled fulfillment and logistics platform that provides end-to-end commerce infrastructure solutions for e-commerce businesses. Founded to democratize access to enterprise-grade fulfillment capabilities, ShipBob operates a distributed network of fulfillment centers strategically positioned across key markets in North America and internationally. The company's platform seamlessly integrates physical fulfillment infrastructure with sophisticated cloud-based software, enabling direct-to-consumer brands and online retailers to scale their operations without significant capital investment in warehousing and logistics infrastructure. The company's comprehensive service offering includes warehousing, inventory management, pick-and-pack operations, shipping, returns processing, and real-time analytics. ShipBob's technology platform integrates with major e-commerce platforms, marketplaces, and shopping carts to automate order routing and fulfillment workflows. By leveraging intelligent algorithms and negotiated carrier rates, the platform optimizes shipping costs and delivery speeds through its distributed inventory model, allowing merchants to store products closer to end customers. ShipBob's value proposition centers on providing small and mid-sized e-commerce businesses with the same sophisticated fulfillment capabilities traditionally available only to large retailers. The platform's real-time visibility into inventory levels, order status, and fulfillment analytics empowers merchants to make data-driven supply chain decisions. This combination of physical infrastructure and software technology positions ShipBob as a critical enabler for growing e-commerce brands seeking to improve customer experience through faster delivery times while reducing operational complexity and shipping costs.
Founded 2014Series E1001-5000 employeesTier B
Easyship
Easyship is a cloud-based shipping and logistics management platform that serves as critical commerce infrastructure for e-commerce businesses worldwide. Founded to address the complexities of international and domestic shipping, the company provides a unified dashboard that connects online retailers with multiple courier services, automates customs documentation, and delivers transparent pricing comparisons across carriers. The platform's comprehensive approach to shipping management enables businesses to streamline their fulfillment operations, reduce shipping costs, and expand their global market reach while maintaining competitive delivery options for their customers. The company's technology stack integrates seamlessly with major e-commerce platforms, marketplaces, and order management systems, positioning Easyship as essential infrastructure in the digital commerce ecosystem. By addressing critical pain points such as rate comparison, label generation, tracking management, and tax/duty calculation for cross-border transactions, Easyship has built a solution that scales from small online retailers to enterprise-level brands. The platform's ability to simplify complex international shipping regulations and provide automated compliance documentation has made it particularly valuable for businesses seeking to expand into global markets without the traditional operational overhead associated with cross-border commerce.
Founded 2014Series B51-200 employeesTier B
StackPath
StackPath is a comprehensive edge computing platform provider that delivers integrated content delivery network (CDN) services, security solutions, and cloud infrastructure to businesses worldwide. Founded to address the growing need for low-latency content delivery and robust security protection, the company operates a globally distributed network of edge locations that enable organizations to accelerate digital content, secure applications, and optimize web performance. StackPath's platform architecture combines traditional CDN capabilities with modern edge computing, serverless scripting, and advanced security features including DDoS protection and Web Application Firewall (WAF) functionality. The company serves a diverse clientele spanning e-commerce, media streaming, gaming, and SaaS industries, offering solutions that range from basic content acceleration to enterprise-grade security and edge computing services. StackPath differentiates itself through developer-friendly tools, unified platform management, and the integration of performance optimization with security protection in a single solution. By positioning itself as a comprehensive alternative to traditional CDN providers, StackPath addresses the evolving needs of modern web infrastructure where security, speed, and edge computing capabilities are increasingly interdependent. The platform's architecture enables businesses to deploy applications closer to end-users while maintaining robust protection against web-based threats and distributed attacks.
Founded 2015venture-backed201-500 employeesTier B
Fly.io
Fly.io is a modern cloud infrastructure platform that specializes in edge computing and global application deployment. Founded to address the growing need for low-latency, geographically distributed applications, Fly.io provides developers with a platform that runs containerized workloads close to end-users across multiple regions worldwide. The company's infrastructure automatically routes traffic to the nearest available instance, ensuring optimal performance for latency-sensitive applications and real-time services. The platform distinguishes itself through its edge-first architecture that combines the simplicity of Platform-as-a-Service (PaaS) with the flexibility of Infrastructure-as-a-Service (IaaS). Fly.io enables developers to deploy full-stack applications, databases, and microservices with minimal configuration while maintaining the ability to run applications in multiple regions simultaneously. This approach makes it particularly well-suited for modern web applications, APIs, WebSocket services, and globally distributed systems that require high availability and performance. The company has gained traction among developers seeking alternatives to traditional cloud providers, offering a developer-friendly experience with powerful edge computing capabilities that reduce the complexity of building globally distributed applications.
Founded 2017series-b51-200 employeesTier B
Ooyala
Ooyala is a video platform and solutions provider that helps media companies and brands deliver personalized video experiences to their audiences across multiple devices.
Founded 2007$144M100-500 employeesTier Bacquired
CDN77
CDN77 is a leading content delivery network (CDN) provider specializing in high-performance infrastructure solutions for global digital content distribution. The company operates a strategically distributed network of Points of Presence (PoPs) across multiple continents, enabling businesses to significantly reduce latency, accelerate website load times, and deliver superior user experiences to audiences worldwide. CDN77's infrastructure is engineered to handle demanding use cases including high-traffic websites, streaming media delivery, software distribution, and dynamic content acceleration, making it a versatile solution for organizations with diverse content delivery requirements. Positioning itself as a competitive alternative to larger, established CDN providers, CDN77 differentiates through transparent, pay-as-you-go pricing models without long-term contractual commitments, making enterprise-grade CDN technology accessible to organizations of all sizes. The platform emphasizes user-friendliness with intuitive management interfaces, real-time analytics dashboards, and comprehensive performance monitoring tools. CDN77 serves a broad customer base spanning small businesses, mid-market companies, and large enterprises across industries including media and entertainment, e-commerce, gaming, software distribution, and digital publishing. The company's focus on competitive pricing combined with robust performance has established it as a notable player in the global CDN market, particularly appealing to cost-conscious organizations seeking reliable content delivery without sacrificing quality or features.
Founded 2012bootstrap51-200 employeesTier B
Instagram is a leading photo and video sharing social networking platform that has revolutionized visual communication and digital marketing since its inception. With over 2 billion active users worldwide, Instagram has evolved from a simple photo-filtering app into a comprehensive social commerce and content creation ecosystem. The platform enables users to share photos, videos, stories, and reels while connecting with friends, family, brands, and creators globally. As a Meta Platforms subsidiary, Instagram has become an essential marketing channel for businesses of all sizes, offering sophisticated advertising capabilities including shopping ads, story ads, reels ads, and carousel formats. The platform's algorithm-driven feed, explore page, and reels feature have made it a primary destination for content discovery and entertainment. Instagram's influencer marketing ecosystem has created new economic opportunities, with brands leveraging creator partnerships to reach targeted audiences authentically. Instagram continues to innovate with features like Instagram Shopping, which transforms the platform into a full-funnel commerce solution, allowing users to discover, browse, and purchase products without leaving the app. The platform's emphasis on visual storytelling, combined with robust analytics tools for business accounts, has positioned it as an indispensable tool for brand building, customer engagement, and direct-to-consumer sales in the modern digital landscape.
Founded 2010acquired5000+ employeesTier Asubsidiary
DoubleClick
DoubleClick was a pioneering digital advertising technology company founded in 1996 that revolutionized online advertising through its ad serving and management platforms. The company developed sophisticated technology for delivering, tracking, and reporting on digital advertisements, becoming the industry standard for publishers and advertisers seeking to optimize their online campaigns. In 2008, Google acquired DoubleClick for $3.1 billion, recognizing its strategic importance in the digital advertising ecosystem. Following the acquisition, DoubleClick's technology became the foundation for Google's enterprise advertising solutions, eventually evolving into what is now known as Google Marketing Platform and Google Ad Manager. The integration combined DoubleClick's robust ad serving capabilities with Google's analytics and programmatic advertising technologies, creating a comprehensive suite of tools for advertisers, agencies, and publishers. Today, DoubleClick's legacy lives on through these platforms, which serve billions of ad impressions daily and remain central to the digital advertising infrastructure that powers much of the modern internet economy. The DoubleClick brand represented a suite of products including DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), DoubleClick Campaign Manager, and DoubleClick Bid Manager, each serving specific needs within the advertising value chain. These products enabled sophisticated audience targeting, real-time bidding, cross-channel campaign management, and detailed performance analytics that transformed how digital advertising was bought, sold, and measured across the web.
Founded 1996acquiredIntegrated into Google (10000+) employeesTier Sacquired
Shippo
Shippo is a leading shipping and logistics technology platform that provides commerce infrastructure solutions for e-commerce businesses of all sizes. Founded to simplify the complex world of multi-carrier shipping, Shippo offers a unified API and dashboard that enables online retailers, marketplaces, and platforms to access discounted shipping rates, generate labels, track packages, and manage their entire shipping workflow seamlessly. The platform integrates with major carriers including USPS, UPS, FedEx, DHL, and numerous regional and international shipping providers, abstracting the complexity of individual carrier integrations. As a critical infrastructure layer for modern commerce, Shippo serves thousands of businesses ranging from small startups to high-volume enterprise operations. The platform goes beyond basic label generation to offer comprehensive shipping solutions including address validation, customs documentation for international shipments, returns management, and shipping insurance. By providing access to pre-negotiated carrier rates and streamlining logistics operations, Shippo enables merchants to reduce shipping costs, improve delivery experiences, and scale their operations efficiently. The company has established itself as an essential partner in the logistics technology ecosystem, powering shipping for major e-commerce platforms, marketplaces, and direct-to-consumer brands.
Founded 2013series-c51-200 employeesTier B
YouTube
YouTube is the world's premier video-sharing platform and the second most visited website globally, serving over 2 billion logged-in monthly users across 100+ countries. As a subsidiary of Google LLC (Alphabet Inc.), YouTube has revolutionized digital media consumption and content creation, enabling anyone to upload, share, and monetize video content. The platform processes over 500 hours of video uploads every minute and generates billions of daily video views, making it an indispensable channel for entertainment, education, news, and marketing. YouTube's business model centers on advertising revenue, with sophisticated ad products including TrueView skippable ads, non-skippable ads, bumper ads, overlay ads, and sponsored cards. The platform also generates revenue through YouTube Premium subscriptions, YouTube TV live streaming service, Super Chat, channel memberships, and the YouTube Partner Program which shares ad revenue with content creators. YouTube's advanced targeting capabilities, extensive reach, and engagement metrics make it a critical component of digital marketing strategies for brands worldwide. The platform has evolved into a comprehensive ecosystem supporting diverse stakeholders including individual creators, media companies, advertisers, and viewers. With investments in AI-driven content recommendations, live streaming capabilities, Shorts (short-form video), YouTube Music, and YouTube Studio analytics tools, the company continues to innovate while addressing challenges around content moderation, creator monetization, and competition from emerging video platforms.
Founded 2005acquired5000+ employeesTier Ssubsidiary
WhatsApp is a globally dominant encrypted messaging platform that has revolutionized personal and business communication since its inception. With over 2 billion active users worldwide, the platform provides end-to-end encrypted messaging, voice and video calling, and multimedia sharing capabilities across mobile and web platforms. As a subsidiary of Meta Platforms (formerly Facebook), WhatsApp has maintained its commitment to privacy while expanding its service offerings to include business communication solutions. The company has strategically evolved beyond personal messaging to capture the business communication market through WhatsApp Business and WhatsApp Business API. These enterprise solutions enable businesses of all sizes to engage with customers through verified business profiles, automated messaging, catalog showcasing, and payment integration. The platform's massive user base and high engagement rates position it as a critical channel for customer service, marketing, and commerce, particularly in emerging markets where WhatsApp serves as a primary communication tool. WhatsApp's monetization strategy centers on its Business API, which charges businesses for customer conversations beyond free-tier limits, and its emerging payments infrastructure that facilitates peer-to-peer and business transactions. The platform's advertising potential remains largely untapped, with Meta exploring non-intrusive monetization methods that preserve user experience while generating revenue from business interactions. This approach positions WhatsApp as a key component of Meta's broader ecosystem strategy, bridging social networking, messaging, and commerce.
Founded 2009acquired1000-5000 employeesTier Bsubsidiary
LinkedIn is the world's largest professional networking platform, connecting over 900 million professionals across more than 200 countries and territories worldwide. Founded as a platform to facilitate professional connections and career development, LinkedIn has evolved into a comprehensive ecosystem that serves professionals, businesses, recruiters, and marketers. The platform enables users to build professional profiles, connect with colleagues and industry peers, share content, and discover career opportunities. As a B2B and B2C hybrid platform, LinkedIn generates revenue through multiple streams including premium subscriptions (LinkedIn Premium, Sales Navigator, Recruiter), advertising solutions (Sponsored Content, Dynamic Ads, InMail), and talent solutions for enterprise recruitment. The company has established itself as an essential tool for professional brand building, thought leadership, B2B marketing, and talent acquisition. LinkedIn's advertising platform offers sophisticated targeting capabilities based on professional attributes such as job title, company, industry, skills, and seniority, making it particularly valuable for B2B marketers seeking to reach decision-makers. LinkedIn operates as a subsidiary of Microsoft Corporation, which acquired the company in 2016. The platform continues to innovate with features including LinkedIn Learning for professional development, LinkedIn Live for video broadcasting, Creator Mode for content creators, and advanced AI-powered recommendations for jobs, content, and connections. With its unique position as the dominant professional networking platform, LinkedIn serves as critical infrastructure for modern business networking, recruitment, and B2B marketing.
Founded 2003acquired10000+ employeesTier Asubsidiary
IMDb
IMDb (Internet Movie Database) is the world's most authoritative and comprehensive source for movie, TV, and celebrity content, serving over 250 million monthly visitors globally. As an Amazon company since 1998, IMDb has evolved from a community-driven database into a multifaceted entertainment platform that combines extensive entertainment information with advertising solutions and e-commerce integration. The platform maintains detailed information on millions of titles, cast and crew members, plot summaries, ratings, reviews, and multimedia content, making it an essential resource for entertainment enthusiasts, industry professionals, and content creators worldwide. IMDb operates a diversified business model that includes advertising solutions for entertainment marketers (IMDbPro), subscription-based professional services for industry insiders, and seamless integration with Amazon's e-commerce ecosystem for physical and digital media purchases. The platform leverages user-generated content, professional data partnerships, and proprietary algorithms to maintain the most comprehensive entertainment database available. With its trusted ratings system, extensive metadata, and global reach, IMDb has become the de facto standard for entertainment discovery and research, serving both consumer and professional audiences across web and mobile platforms.
Founded 1990acquired201-500 employeesTier Bsubsidiary
Audacy
Audacy is a leading multi-platform audio content and entertainment company operating one of the largest radio broadcasting networks in the United States. The company owns and operates a diverse portfolio of radio stations across major markets, complemented by a robust digital streaming platform and extensive podcast network. Audacy's stations span multiple formats including news, sports, music, and talk radio, reaching millions of listeners daily through both traditional broadcast and digital channels. The company has strategically positioned itself at the intersection of traditional broadcasting and digital audio innovation, investing heavily in streaming technology, podcast production, and on-demand content delivery. Through its digital platform, Audacy provides listeners with live radio streams, curated playlists, exclusive podcasts, and personalized audio experiences accessible via web and mobile applications. This multi-platform approach enables the company to maintain relevance in an evolving media landscape where consumers increasingly demand flexibility in how and when they consume audio content. Audacy generates revenue primarily through advertising sales across its broadcast and digital properties, leveraging its substantial audience reach and sophisticated targeting capabilities to deliver value to advertisers. The company also explores additional revenue streams including live events, sponsorships, and premium subscription offerings. As a publicly traded entity following its emergence from bankruptcy restructuring, Audacy continues to navigate the challenges of declining traditional radio listenership while capitalizing on growth opportunities in digital audio, podcasting, and programmatic advertising.
public1001-5000 employeesTier C
Adsterra
Adsterra is a global advertising network and monetization platform that serves as a comprehensive intermediary connecting advertisers with publishers across multiple digital channels. The company has established itself as a performance-based advertising solution provider, facilitating billions of ad impressions monthly through a diverse publisher network that spans various verticals and geographic regions. Adsterra's platform offers an extensive suite of ad formats including display banners, popunders, push notifications, native ads, and video advertising, catering to both direct advertisers and affiliate marketers seeking to maximize their campaign performance. The platform differentiates itself through sophisticated traffic quality control mechanisms, real-time bidding technology, and advanced targeting capabilities that enable precise audience segmentation while optimizing revenue potential for publishers. Adsterra has developed particular strength in emerging markets and serves as a monetization solution for websites, mobile applications, and browser extensions. The company operates on a flexible performance-driven model supporting multiple payment structures including CPM (Cost Per Mille), CPA (Cost Per Action), and CPI (Cost Per Install), all backed by proprietary anti-fraud technology and dedicated account management services. Adsterra's technical infrastructure is engineered to handle high-volume traffic with minimal latency, featuring automated optimization algorithms and comprehensive analytics dashboards that deliver actionable insights to both advertisers and publishers. The platform has positioned itself as a competitive alternative to traditional ad networks, particularly appealing to publishers seeking higher fill rates and competitive eCPMs, while simultaneously providing advertisers with access to premium inventory across desktop and mobile environments with flexible budget controls and transparent reporting mechanisms.
Tier B
Flurry
Flurry is a mobile analytics and advertising platform that provides comprehensive data-driven insights and monetization solutions for mobile application developers and publishers. The platform combines robust analytics capabilities with advertising features to serve as an end-to-end solution for mobile app growth and revenue generation. Flurry enables app developers to understand user behavior, track engagement metrics, and optimize their mobile applications through real-time analytics dashboards, user segmentation capabilities, and detailed reporting on key performance indicators including user retention, session length, and conversion rates. Flurry's technology infrastructure is built to handle massive scale, processing billions of mobile events daily from applications deployed worldwide. The platform provides SDKs for major mobile operating systems, making integration straightforward for development teams across various app categories including gaming, entertainment, lifestyle, and productivity. Flurry was acquired by Yahoo in 2014 for a reported $200-300 million and subsequently became part of Verizon Media (now Yahoo) following Verizon's acquisition of Yahoo's operating business in 2017. The platform has evolved its offerings to ensure compliance with global privacy regulations while continuing to deliver actionable insights to app developers and marketers, maintaining its position as a significant player in the mobile analytics and advertising ecosystem.
Founded 2005acquired51-200 employeesTier Bsubsidiary
api.video
api.video is a developer-first cloud-based video infrastructure platform that provides comprehensive APIs for video hosting, streaming, encoding, and delivery. The company enables businesses to integrate sophisticated video capabilities into their applications without the complexity of building and maintaining video infrastructure from scratch. With a strong focus on the AdTech ecosystem, api.video serves advertisers, publishers, digital platforms, and developers who require enterprise-grade video technology for advertising campaigns, content delivery, and interactive video experiences. The platform's API-driven architecture supports real-time video processing, dynamic ad insertion, personalization, and advanced analyticsâcritical features for modern programmatic advertising and digital marketing. api.video enables precise ad targeting, campaign optimization, and performance measurement across multiple channels and devices. The company has established itself as a significant infrastructure provider in the video advertising space, offering solutions for video ad delivery, interactive video experiences, live streaming for promotional events, and comprehensive video content management for marketing campaigns. The platform's developer-centric approach, combined with its robust feature set and strategic positioning in the growing video advertising market, has made it an attractive solution for businesses seeking to leverage video content without the operational overhead of managing complex video infrastructure.
Tier B
Baidu Inc.
Baidu Inc. is China's leading internet search engine and a dominant force in the Chinese digital advertising technology ecosystem. Founded in 2000 and headquartered in Beijing, Baidu has evolved from a pure search engine into a comprehensive AI-powered technology conglomerate serving hundreds of millions of users daily. The company's core advertising platform leverages its massive search traffic to deliver targeted advertising solutions, including search ads, display advertising, video advertising through its iQiyi subsidiary, and mobile advertising across its ecosystem of apps and services. Baidu has strategically positioned itself at the intersection of advertising technology and artificial intelligence, investing heavily in machine learning, natural language processing, and data analytics capabilities. These technological investments enable the company to offer sophisticated programmatic advertising solutions, audience targeting, and campaign optimization tools that help advertisers effectively reach Chinese consumers. Beyond traditional AdTech, Baidu has expanded into autonomous driving (Apollo), smart devices (DuerOS), and cloud services, creating additional advertising inventory and data touchpoints. The company's deep integration of AI across its product suite has strengthened its competitive moat in the Chinese market, where it competes with tech giants like Alibaba and Tencent for advertising dollars.
Founded 2000public10000+ employeesTier B
IAC Inc.
IAC Inc. (InterActiveCorp) is a diversified media and internet holding company that operates a portfolio of digital brands and platforms across multiple verticals. The company has established itself as a significant force in the digital advertising technology ecosystem through its ownership and operation of advertising-driven properties, content platforms, and programmatic advertising infrastructure. IAC's strategic approach focuses on building, acquiring, and scaling digital businesses that leverage technology to connect advertisers with engaged audiences across various content categories and platforms. The company's AdTech footprint encompasses several key assets including Dotdash Meredith, one of the largest digital and print publishers in America with premium content across lifestyle, entertainment, and informational verticals. Through its diverse portfolio, IAC serves multiple stakeholders in the advertising value chain: publishers seeking to monetize content, advertisers looking for quality inventory and audience reach, and consumers accessing free or freemium content experiences. IAC's business strategy emphasizes vertical integration, combining content creation, audience development, and advertising technology to create sustainable competitive advantages in the rapidly evolving digital media landscape. IAC has demonstrated consistent evolution through strategic spin-offs and acquisitions, including the successful public separation of companies like Match Group, Vimeo, and Angi. This approach allows individual businesses to pursue focused growth strategies while maintaining IAC's role as an incubator and operator of internet businesses. The company continues to invest in advertising technology capabilities, data-driven audience targeting, and premium content development to maintain relevance in an increasingly competitive digital advertising marketplace.
Founded 1995public5000+ employeesTier C
Uber Technologies
Uber Technologies is a global technology platform that has revolutionized urban mobility and logistics through its ride-sharing, food delivery, and freight services. Founded as a disruptor in the transportation industry, Uber has evolved into a multifaceted ecosystem serving millions of users across 70+ countries. Beyond its core mobility services, Uber has strategically positioned itself within the AdTech landscape through Uber Ads, leveraging its extensive first-party data and high-intent user base to deliver contextually relevant advertising experiences. Uber Ads represents a significant growth vertical for the company, offering advertisers unique access to consumers during critical decision-making moments. The platform enables brands to reach users through in-app placements, sponsored locations, and journey-based targeting across both the Uber and Uber Eats applications. With sophisticated audience segmentation capabilities derived from real-world behavioral data, Uber provides advertisers with powerful tools to drive foot traffic, increase brand awareness, and measure offline conversions. The company's advertising business has seen substantial expansion, with enhanced attribution models, self-serve ad platforms, and partnerships with major demand-side platforms (DSPs) and measurement providers to create a comprehensive advertising ecosystem that bridges digital engagement with physical world actions.
Founded 2009public10000+ employeesTier C
Alibaba Group
Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliExpress, serving hundreds of millions of consumers and millions of merchants globally. In the AdTech domain, Alibaba Group has established itself as a dominant force, particularly in the Chinese market, through its sophisticated advertising platform Alimama and integrated advertising solutions across its e-commerce properties. The company leverages its unparalleled access to consumer data, transaction histories, and behavioral insights to deliver highly targeted and effective advertising campaigns. Alibaba's advertising technology stack incorporates artificial intelligence, machine learning, and big data analytics to optimize ad placement, bidding strategies, and campaign performance in real-time. Alibaba's strategic investments and acquisitions, including Youku Tudou (video streaming), UCWeb (mobile browser), and various data analytics companies, have significantly expanded its AdTech capabilities and market reach. The company's proprietary data management platform (DMP) and Unified ID system enable cross-platform tracking and attribution, providing advertisers with comprehensive insights into customer journeys. As Alibaba continues to expand internationally and invest in emerging technologies like AI-powered creative optimization and voice commerce advertising, it remains a formidable competitor to global AdTech giants while maintaining its leadership position in the world's largest digital advertising market.
Founded 1999public100000+ employeesTier B
Netflix Inc.
Netflix Inc. has evolved from a pure-play streaming entertainment service into a significant player in the digital advertising technology ecosystem. With the launch of its ad-supported subscription tier in late 2022, Netflix entered the programmatic advertising space, leveraging its massive global subscriber base of over 230 million users and premium content library. The company's advertising platform provides brands and agencies with unprecedented access to highly engaged audiences across original series, films, and licensed content, combining Netflix's sophisticated viewer data with advanced targeting capabilities. Netflix's advertising business is built on a foundation of first-party data, enabling precise audience segmentation based on viewing behaviors, content preferences, and engagement patterns. The company has developed a comprehensive demand-side platform (DSP) that allows advertisers to plan, execute, and measure campaigns within the Netflix ecosystem. Strategic acquisitions, including dynamic ad insertion technology, and partnerships with major measurement providers and ad tech vendors have accelerated Netflix's capabilities in this space. As traditional linear TV viewership continues to decline, Netflix's ad-supported tier represents a paradigm shift in how premium video advertising is bought and sold, positioning the company to capture significant market share from traditional television advertising budgets estimated at over $60 billion annually in the U.S. alone.
Founded 1997public10000+ employeesTier A