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Yahoo Advertising

New York, New York, United States · Founded 1995

5001-10000 employees

Sourced & current · updated May 12, 20260 of 4 facts verified

Yahoo's advertising platform offering display, native, search, and video advertising solutions across Yahoo's owned and operated properties and partner networks.

Where they sit

Stack tier: Core Platforms (S)

Contextual AdvertisingIdentity ResolutionProgrammatic Platform

Established omnichannel advertising platform with significant owned-and-operated inventory and a competitive DSP, positioned as a scaled alternative to Google and The Trade Desk

Ownership

Parent: Yahoo

Subsidiaries

Key people

Pre-call brief from ATDb — sourced from the live database, current as of May 12, 2026. Not a static screenshot.