Y
Yahoo Advertising
New York, NY, United States · Founded 1995
5001-10000 employees
Sourced & current · updated Oct 14, 2026
Yahoo Advertising is a unified digital ad platform that encompasses a programmatic demand-side platform (the Yahoo DSP) alongside native, search, and display advertising across Yahoo's owned and operated properties.
Where they sit
Stack tier: Core Platforms (S)
Contextual AdvertisingIdentity ResolutionProgrammatic Platform
A major digital advertising platform leveraging Yahoo's owned-and-operated media properties and first-party data to compete with larger programmatic and search advertising ecosystems.
Ownership
Parent: Yahoo
Subsidiaries