Walmart Inc.

S · Core Platforms

Bentonville, Arkansas · Founded 1962

10001+ employees · WMT

Sourced & current · updated Jul 17, 20261 of 3 facts verifiedWebsite

Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...

Where they sit

Stack tier: Core Platforms (S)

Retail Media Platform

One of the top retail media networks in the US, second only to Amazon Advertising in retail media scale, with a rapidly growing advertising business powered by first-party shopper data

Ownership

Subsidiaries

Botmock

Sponsored Products by Walmart

Vibe.co

VIZIO

Walmart Connect

Walmart Grocery

Recent moves

• Walmart acquires Vibe.coJun 23, 2026 · ~$1.4 billion (reported, WSJ; Walmart undisclosed)
• Walmart acquires Vizio for $2.3B to boost advertising business1 sourceFeb 20, 2024 · $2.3B

In their space

• Ibotta IPOVerified · 2✓Apr 18, 2024
• Instacart IPO values company at $10B with advertising focus1 sourceSep 19, 2023 · $10B
• Walmart invests in TikTok1 sourceFunding
• Walmart invests in YouTube1 sourceFunding

Key people

D

Doug McMillon

President and Chief Executive Officer

J

John Furner

President and CEO, Walmart U.S.

J

John David Rainey

Executive Vice President and Chief Financial Officer

S

Seth Dallaire

Executive Vice President, Chief Revenue Officer