VIZIO

A · Ecosystem ServicesAcquired

Irvine, California, United States · Founded 2002

1001-5000 employees · VZIO

Sourced & current · updated Oct 12, 2026Website

VIZIO sells inventory within SmartCast that includes display ads on the home screen of VIZIO TVs, video ads in its free streaming service WatchFree+, and some ads in third-party apps.

Where they sit

Stack tier: Ecosystem Services (A)

CTV PlatformConnected TV PlatformVerification & Measurement

One of the largest owned-and-operated CTV advertising platforms in the United States, now integrated into Walmart's retail media ecosystem

Ownership

Parent: Walmart Inc.

Subsidiaries

I

Inscape

Vizio Ads

Competitors

LG Electronics

Recent moves

• Walmart acquires Vizio for $2.3B to boost advertising business1 sourceFeb 20, 2024 · $2.3B

Key people

A

Adam Bergman

Vice President, Advertising Sales

A

Allison Clarke

Head of General Market Sales