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Versant Media Group

Versant Media Group

New York, NY, United States · Founded 2026

5001-10000 employees · VSNT

Sourced & current · updated Jul 1, 2026Website

Independent publicly traded media company spun off from Comcast/NBCUniversal in January 2026. Holds USA, MS NOW (MSNBC), CNBC, Golf Channel, E!, Syfy, Oxygen, plus GolfNow, Fandango, and Rotten Tomatoes.

Where they sit

Stack tier: Infrastructure & Data (B)

Connected TV PlatformVideo Advertising PlatformProgrammatic Platform

Independent publicly traded premium cable and digital media company spun off from Comcast/NBCUniversal on Jan 2, 2026, with broad reach across news, entertainment, sports, and lifestyle. During the transition, NBCUniversal sells Versant’s domestic ad inventory under the One Platform banner via a two-year agreement covering the 2026 and 2027 Upfront cycles (~through early 2028).

Ownership

Subsidiaries

Pre-call brief from ATDb — sourced from the live database, current as of Jul 1, 2026. Not a static screenshot.