Universal Ads

Philadelphia, Pennsylvania, United States · Founded 2025

51-200 employees

Sourced & current · updated Jul 30, 2026Website

Cross-publisher TV ad-buying platform launched Q1 2025 by Comcast Advertising on FreeWheel infrastructure. Launch partners include NBCUniversal, Fox, Paramount, Roku, Warner Bros. Discovery, A+E, AMC Networks, DIRECTV, TelevisaUnivision, Xumo. Self-service Universal Ads Manager targets SME advertisers.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)Connected TV PlatformProgrammatic Platform

First-to-market cross-publisher premium TV self-service ad-buying platform targeting SME advertisers, backed by major media and streaming publishers

Ownership

Parent: Comcast Corporation