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James Borow

Operator

James Borow is a digital advertising and technology executive with a track record of building and scaling ad products at the intersection of content, social, and brand marketing. He currently serves as General Manager of Universal Ads, Universal Music Group's self-serve advertising platform designed to give brands and agencies streamlined access to UMG's artist and music content for commercial use. Borow previously co-founded and served as CEO of Shift, a social advertising technology platform that helped brands manage and optimize paid social campaigns across channels. Shift was acquired by Salesforce, after which Borow took on a leadership role within Salesforce's marketing cloud business. His career reflects a consistent focus on building scalable advertising infrastructure and connecting brands to audiences through emerging media environments.

Role: General ManagerCompany: Universal Ads

Last updated Oct 24, 2026 by ATDb automated enrichment

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

James Borow is a digital advertising and technology executive with a track record of building and scaling ad products at the intersection of content, social, and brand marketing. He currently serves as General Manager of Universal Ads, Universal Music Group's self-serve advertising platform designed to give brands and agencies streamlined access to UMG's artist and music content for commercial use. Borow previously co-founded and served as CEO of Shift, a social advertising technology platform that helped brands manage and optimize paid social campaigns across channels. Shift was acquired by Salesforce, after which Borow took on a leadership role within Salesforce's marketing cloud business. His career reflects a consistent focus on building scalable advertising infrastructure and connecting brands to audiences through emerging media environments.

Expertise & education

Expertise

Social AdvertisingAd TechnologySelf-Serve Advertising PlatformsMusic and Entertainment MarketingBrand PartnershipsProgrammatic AdvertisingSaaS Marketing Platforms

Speaking topics

Social advertising and paid media innovationBrand and music industry partnershipsSelf-serve advertising platforms

Recognition

Notable achievements

  • Co-founded Shift, a social advertising technology platform that was acquired by Salesforce
  • Launched Universal Ads as General Manager, creating a self-serve ad platform for Universal Music Group