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Greg Lieber

Operator

Greg Lieber is Head of Platform Partnerships at Universal Ads. Previously, he served as Senior Director of Advanced Advertising at Paramount and Paramount Streaming from 2021 to 2023.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Head of Platform Partnerships at Universal Ads
Company
Universal Ads
Based
New York, New York, United States
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
15 years

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Connected TV (CTV) AdvertisingStreaming AdvertisingAgency and Brand PartnershipsProgrammatic VideoAdvanced AdvertisingAudience-Based BuyingDigital Video MonetizationGo-to-Market Strategy

Speaking topics

Connected TV and Streaming AdvertisingAgency Partnerships in the Streaming EraConvergence of Linear and Digital TV Advertising

Recognition

Notable achievements

  • Joined Universal Ads to lead agency and brand partnership development for a next-generation streaming ad platform
  • Helped scale advanced advertising offerings at Paramount's streaming properties, bridging linear TV and digital video buying
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