Salesforce Interaction Studio

Rebranded

San Francisco, California, United States · Founded 2012

201-500 employees · CRM

Sourced & current · updated Oct 5, 2026Website

Salesforce Interaction Studio, now known as Marketing Cloud Personalization following a rename in April 2022, was Salesforce's real-time personalization and interaction management solution operating within Salesforce Marketing Cloud.

Where they sit

Stack tier: Ecosystem Services (A)

AI-Powered PlatformMarketing Cloud

Enterprise-grade real-time personalization platform embedded within Salesforce Marketing Cloud, competing with Adobe Target and Dynamic Yield

Ownership

Parent: Salesforce

Competitors

Maxymiser