PQ Media

Niche independent boutique research firm specializing in alternative media and branded entertainment economics, frequently cited as an authoritative industry source

PQ Media is a Connecticut-based media economics research and consulting firm founded in 2000 by Patrick Quinn. The company specializes in providing quantitative and qualitative research on alternative media, branded entertainment, content marketing, and global advertising and marketing expenditure forecasting. PQ Media is widely recognized for its proprietary databases and annual forecast reports covering sectors such as product placement, branded entertainment, native advertising, influencer marketing, and out-of-home media. The firm serves a broad range of clients including media companies, advertising agencies, brand marketers, financial institutions, and private equity firms seeking data-driven insights into media spending trends and market sizing. PQ Media's research methodology combines primary and secondary data collection, econometric modeling, and industry interviews to produce highly regarded industry benchmarks. Its Global Branded Entertainment Marketing Forecast and Global Advertising & Marketing Forecast series are considered authoritative references in the industry. PQ Media occupies a niche but influential position in the AdTech and media research ecosystem, functioning as an independent research boutique rather than a large-scale data platform. Its competitive advantage lies in the depth and specificity of its alternative media research, which larger generalist firms often overlook. The company is frequently cited by major media outlets, trade publications, and industry associations as a primary source for media spending data.