Neon

Niche CTV and programmatic video advertising platform acquired amid industry consolidation in the streaming ad space.

Neon was a programmatic advertising technology company that focused on connected TV (CTV) and advanced video advertising solutions. The platform was designed to help advertisers and agencies execute data-driven video campaigns across streaming and digital video environments, leveraging audience targeting and real-time bidding capabilities to maximize campaign performance and reach. The company positioned itself within the rapidly growing CTV and streaming advertising space, offering tools that bridged traditional TV buying with digital programmatic capabilities. Neon's technology enabled advertisers to target specific audience segments across connected TV devices, providing measurement and attribution features that were increasingly demanded as ad budgets shifted from linear television to streaming platforms. Neon was acquired as part of the broader consolidation trend in the AdTech industry, particularly around CTV and video advertising infrastructure. The acquisition reflected the strategic importance of CTV capabilities as major players sought to build out comprehensive programmatic video offerings to compete in the evolving television advertising landscape.