Microsoft Curate
New York, New York, United States · Founded 2021
10001+ employees · MSFT
Sourced & current · updated Jul 23, 2026Website
Curation layer for ad supply within Microsoft Advertising — one of the three former Xandr products (Invest/Curate/Monetize). Sister product to Microsoft Monetize SSP. Distinct from Microsoft Curate for Commerce (the retail-media product). Active and being maintained per Microsoft's July 2025 statements.
Where they sit
Stack tier: Ecosystem Services (A)
Supply Side Platform (SSP)Data Management PlatformProgrammatic Platform
A leading enterprise-grade curation platform embedded within Microsoft Advertising's full-stack programmatic ecosystem, leveraging Xandr's legacy infrastructure and Microsoft's scale.
Ownership
Parent: Microsoft Advertising