Meta Ads Manager
Menlo Park, California, United States · Founded 2007
10000+ employees · META
Sourced & current · updated Jul 20, 2026Website
Meta Ads Manager is the primary self-serve campaign management tool for Meta advertisers — for creating, managing, and reporting on ads across Facebook, Instagram, Messenger, and Meta Audience Network. Distinct from Meta Ads (the broader advertising business) — Ads Manager is the specific UI/tool layer.
Where they sit
Stack tier: Core Platforms (S)
Ad ServerMarketing Platform
The world's second-largest digital advertising platform by revenue, dominant in social media advertising globally with over 10 million active advertisers
Ownership
Parent: Meta Platforms