Instacart

San Francisco, California, United States · Founded 2012

5001-10000 employees · CART

Sourced & current · updated Nov 12, 20261 of 4 facts verifiedWebsite

Instacart is North America's leading grocery delivery and pickup marketplace, and a fast-growing retail media platform connecting CPG brands with high-intent shoppers.

Where they sit

Attribution & AnalyticsRetail Media Platform

North America's largest online grocery marketplace and a top-tier retail media network with closed-loop purchase attribution

Ownership

Parent: DoorDash

Subsidiaries

I

Instaleap

Competitors

Walmart Connect

Recent moves

• DoorDash acquires Instacart3 sourcesOct 29, 2026 · $17B
• Instacart acquires InstaleapVerified · 1✓Apr 14, 2026
• Instacart acquires Eversight for enhanced retail media capabilities1 sourceJan 9, 2024

Partnerships

• Kroger and Instacart expand their partnershipVerified · 1✓Nov 4, 2025

In their space

• Instacart IPO values company at $10B with advertising focus2 sourcesSep 19, 2023 · $10B

Key people

C

Chris Rogers

CEO and Chair of the Board

L

Laura Jones

Chief Marketing Officer

R

Ryan Hamburger

Chief Commercial Officer