IAB Canada

The preeminent national trade body for Canada's digital advertising industry, setting standards and representing the sector to government and the public

IAB Canada is Canada's leading trade association for the digital advertising and marketing ecosystem, headquartered in Toronto, Ontario. Founded in 2001, it serves as the authoritative voice for the Canadian digital advertising industry, bringing together more than 250 member organizations including advertisers, agencies, media companies, publishers and ad tech firms. The organization drives industry growth through research, standards development, professional certification, government advocacy and high-profile events such as its annual leadership summit. The association plays a central role in shaping digital advertising policy and best practices in Canada, adapting global IAB frameworks and standards to the Canadian regulatory and market context. Its work spans privacy and data governance, programmatic advertising, measurement standards, and emerging areas such as connected TV and retail media. IAB Canada also provides education and professional development resources to help industry practitioners stay current with rapidly evolving digital media landscapes. Sonia Carreno has served as President of IAB Canada since 2015, building the organization's profile and influence significantly during her tenure. In September 2026, IAB Europe announced her appointment as its next CEO, marking a significant recognition of her leadership within the global digital advertising trade body community. IAB Canada operates as an independent not-for-profit with no parent company, though it maintains close collaborative ties with IAB Tech Lab and other national IAB affiliates worldwide.