Sam Sebastian

Sam Sebastian is best known in Canadian advertising and media circles as the long-serving Managing Director of Google Canada, a role he held for roughly nine years and in which he became one of the most prominent voices on digital transformation, programmatic advertising, and the shift of marketing budgets to digital platforms. During his tenure he championed Google's relationships with Canadian media owners, agencies and brands, and was a fixture at industry events such as the IAB Canada and Advertising Week. Before leading Google Canada, Sebastian held senior roles at Yellow Pages Group, where he was involved in digital advertising and directory media. His background spans both traditional and digital media sales and strategy, giving him credibility across the full advertising ecosystem. Sebastian subsequently moved into Google Cloud, taking on the role of Vice President, North America Regions, where he leads regional go-to-market strategy for Google's cloud computing business across North America. While the Cloud role is broader than advertising, his background in media and marketing technology continues to inform his work with enterprise clients undergoing digital transformation.

• Vice President, North America RegionsCurrent

  Google Cloud

Roles with a cited source. All linked roles are in the Roles tab.