Goldbach Group

Leading premium ad sales house and media representative in the DACH region, backed by TX Group

Goldbach Group is a Zurich-based media sales and digital advertising company operating as a major ad sales house across Switzerland, Austria, and Germany. As a subsidiary of TX Group (formerly Tamedia), Goldbach represents a portfolio of premium publishers, broadcasters, and digital platforms, connecting advertisers with high-quality, brand-safe inventory across display, video, native, and programmatic channels. The company acts as a trusted intermediary between leading media brands and advertisers seeking reach in the German-speaking European market. Goldbach's product suite spans digital advertising, TV and radio advertising sales, out-of-home media, and data-driven targeting solutions. The company leverages first-party data from its publisher network to enable precise audience targeting while maintaining strong brand safety standards. Its programmatic offering includes both open marketplace and private marketplace deals, catering to both performance and brand-focused advertisers. Goldbach also operates its own data management and audience segmentation capabilities to enhance campaign effectiveness. In the DACH AdTech ecosystem, Goldbach holds a dominant position as a premium inventory aggregator and sales house, competing with international ad networks while emphasizing regional expertise, publisher relationships, and compliance with European data privacy regulations including GDPR. The company serves a broad range of advertisers from local Swiss and Austrian brands to multinational corporations seeking targeted reach in German-speaking markets, making it a critical infrastructure player in regional digital advertising.