Menlo Park, California, United States · Founded 2004
10001+ employees · META
Sourced & current · updated Aug 4, 2026Website
Facebook is Meta’s flagship social networking app — the consumer product, distinct from the company (Facebook, Inc., renamed to Meta Platforms in 2021).
Where they sit
Mobile Ad PlatformDemand Side Platform (DSP)Video Advertising Platform
One of the two dominant global digital advertising platforms alongside Google, with unmatched social graph data and audience targeting capabilities
Ownership
Parent: Meta Platforms