F
Facebook Ads
RebrandedMenlo Park, California, United States · Founded 2007
10000+ employees · META
Meta's advertising platform enabling businesses to create and manage ad campaigns across Facebook, Instagram, Messenger, and Audience Network.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)E-commerce MarketingPerformance Marketing
One of the two dominant global digital advertising platforms, forming the 'duopoly' with Google, with unmatched social and interest-based audience targeting at scale.
Ownership
Parent: Meta Platforms, Inc.