Ecosia Ads

Niche, mission-driven search advertising platform targeting sustainability-conscious advertisers and audiences

Ecosia Ads is the advertising arm of Ecosia GmbH, a Berlin-based social business that operates a search engine powered by Bing's search technology. Advertisers can place search ads on Ecosia's platform, reaching an environmentally conscious audience of tens of millions of users globally. The ad revenue model is central to Ecosia's mission: the company commits to using the majority of its profits to plant trees and fund climate-positive projects, making it a uniquely purpose-driven advertising channel. Ecosia Ads operates similarly to other search advertising platforms, leveraging Microsoft Advertising (Bing Ads) infrastructure to serve pay-per-click (PPC) search ads. This means advertisers can often extend their existing Microsoft Advertising campaigns to Ecosia with minimal additional setup. The platform appeals to brands seeking to align their advertising spend with sustainability values, offering access to a highly engaged, eco-conscious demographic that is difficult to reach through conventional channels. In the AdTech ecosystem, Ecosia occupies a niche but growing position as a values-aligned search advertising alternative to Google and Bing. While its market share remains small compared to dominant players, its differentiated audience and mission-driven branding give it a compelling value proposition for sustainability-focused advertisers and brands with strong ESG commitments. Ecosia has grown to over 20 million active users and has planted over 200 million trees as of recent reports.