C
Circana
Chicago, Illinois, United States · Founded 2023
5001-10000 employees
Sourced & current · updated Oct 5, 20261 of 3 facts verified
Circana is a global consumer intelligence firm, born from the 2023 combination of IRI and The NPD Group, that delivers purchase behavior tracking, brand performance measurement, and market trend analysis across CPG, retail, restaurant, and entertainment sectors.
Where they sit
Stack tier: Ecosystem Services (A)
Data & AnalyticsAttribution & AnalyticsMarketing Analytics
One of the largest consumer intelligence and market measurement firms globally, competing directly with Nielsen and NielsenIQ in CPG and retail analytics
Ownership
Subsidiaries