Circana

Chicago, Illinois, United States · Founded 2022

5001-10000 employees

Sourced & current · updated May 11, 20260 of 3 facts verified

Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Leading provider of retail and consumer purchase data with significant market share in CPG and retail analytics