Chloé

Established Parisian luxury fashion house with global boutique presence and strong brand equity in the premium women's fashion segment

Chloé is a Parisian luxury fashion brand founded in 1952 by Gaby Aghion, celebrated for its feminine, bohemian aesthetic and high-quality craftsmanship. The house produces ready-to-wear collections, handbags, shoes, and accessories, and has been helmed by iconic designers including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Hannah MacGibbon. Chloé is widely regarded as one of the defining names in contemporary luxury fashion and has cultivated a strong global following among affluent women. As a luxury brand, Chloé is a significant participant in the advertising and media ecosystem — investing heavily in editorial campaigns, digital advertising, influencer partnerships, and high-fashion media placements across print and digital channels including Vogue, Harper's Bazaar, and Instagram. The brand's marketing strategy blends heritage storytelling with modern digital engagement, making it a notable advertiser in the luxury segment. Chloé is a subsidiary of Richemont, the Swiss luxury conglomerate, which also owns Cartier, IWC, and other prestigious brands. The brand operates boutiques worldwide and distributes through luxury department stores and its own e-commerce platform, positioning itself as a premium player in the global luxury goods market.