Carmichael Lynch

Top-tier independent-spirited full-service creative agency within the IPG network, known for long-term brand partnerships and award-winning culturally resonant campaigns.

Carmichael Lynch is one of America's most celebrated independent advertising agencies, headquartered in Minneapolis, Minnesota. Founded in 1962, the agency has built a decades-long reputation for producing culturally impactful, emotionally resonant creative campaigns across traditional and digital media. The agency offers a full suite of services including brand strategy, creative development, media planning and buying, digital marketing, social media, public relations (through its Carmichael Lynch Relate division), and content production. The agency is particularly well known for its long-standing partnerships with major national brands such as Subaru of America, Jack Link's, Harley-Davidson, and Benjamin Moore, among others. Carmichael Lynch's work for Subaru — including the long-running 'Love' campaign — is widely regarded as one of the most effective and enduring brand campaigns in modern advertising history. This kind of deep, sustained client partnership is a hallmark of the agency's approach. Carmichael Lynch is a subsidiary of the Interpublic Group of Companies (IPG), one of the world's largest advertising holding companies, though it operates with significant creative independence. Its position as a creatively driven, culturally attuned agency within a major holding company network gives it access to global resources while maintaining the agility and culture of an independent shop. The agency competes with other top-tier creative agencies for major national brand accounts and is consistently recognized in industry award shows including Cannes Lions, the Effies, and the One Show.