B
Brightroll
MergedSan Francisco, California, United States · Founded 2006
201-500 employees · $33M
Sourced & current · updated May 21, 20260 of 5 facts verified
BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo in 2014.
Where they sit
Stack tier: Infrastructure & Data (B)
Video Advertising PlatformProgrammatic Platform
Was the largest video advertising platform in the U.S. before acquisition
Ownership
Parent: Yahoo