B
Brightroll
RebrandedSan Francisco, California, United States · Founded 2006
201-500 employees
Sourced & current · updated Sep 5, 2026
BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo in 2014.
Where they sit
Stack tier: Infrastructure & Data (B)
Video Advertising PlatformProgrammatic Platform
Was the largest independent programmatic video advertising platform in the US prior to acquisition; became Yahoo's core programmatic DSP/SSP brand post-acquisition
Ownership
Parent: Yahoo (via Oath/Verizon Media)