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B

Brightroll

Merged

San Francisco, California, United States · Founded 2006

201-500 employees · $33M

Sourced & current · updated May 21, 20260 of 5 facts verified

BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo in 2014.

Where they sit

Stack tier: Infrastructure & Data (B)

Video Advertising PlatformProgrammatic Platform

Was the largest video advertising platform in the U.S. before acquisition

Ownership

Parent: Yahoo

Competitors

Recent moves

Pre-call brief from ATDb — sourced from the live database, current as of May 21, 2026. Not a static screenshot.