Brightroll

BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo in 2014.

Where they sit

Stack tier: Infrastructure & Data (B)

Video Advertising PlatformProgrammatic Platform

Was the largest video advertising platform in the U.S. before acquisition

Ownership

Parent: Yahoo

Competitors

Unruly

Recent moves

• Yahoo acquires BrightRoll for $640MVerified · 4✓Nov 11, 2014 · $640M

In their space

• TubeMogul IPOVerified · 2✓Jul 18, 2014
• AOL acquires Adap.tv for $405MVerified · 3✓Aug 7, 2013 · $405M
• YuMe IPOVerified · 2✓Aug 7, 2013
• Tremor Video IPOVerified · 2✓Jun 27, 2013