BJ's

Third-largest membership warehouse club in the United States, focused on the eastern seaboard and competing with Costco and Sam's Club

BJ's Wholesale Club is a membership warehouse club chain that operates over 230 clubs primarily along the East Coast of the United States. Founded in 1984 and headquartered in Marlborough, Massachusetts, BJ's competes directly with Costco and Sam's Club by offering bulk merchandise across categories including groceries, electronics, apparel, furniture, and gasoline. Members pay an annual fee for access to discounted pricing on a wide assortment of products. BJ's has invested significantly in its digital and marketing capabilities, operating a robust e-commerce platform and loyalty program. The company runs BJ's One, a co-branded credit card program, and leverages first-party membership data to power targeted marketing and personalized promotions. BJ's has also developed a retail media network — BJ's Media Edge — which allows CPG brands and other advertisers to reach its high-intent shopper audience through on-site, off-site, and in-club advertising placements. BJ's went public again in 2018 after a period of private equity ownership, trading on the NYSE under the ticker BJ. The company serves millions of members and positions itself as a value-driven alternative to traditional grocery and big-box retail, with a growing emphasis on digital engagement, personalization, and monetizing its first-party data through retail media.