Apple TV
Cupertino, California, United States · Founded 2007
10001+ employees · AAPL
Sourced & current · updated Jul 14, 2026Website
Apple's streaming video service and hardware platform offering original content, third-party subscriptions, and digital video purchases/rentals.
Where they sit
Stack tier: Ecosystem Services (A)
CTV PlatformConnected TV PlatformPrivacy-First Advertising
Premium ad-free streaming service and CTV platform with strong original content and deep Apple ecosystem integration; a disruptor to ad-supported streaming norms
Ownership
Parent: Apple Inc.