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Todd Teresi

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Todd Teresi is VP of Advertising Platforms at Apple, where he leads the company's advertising business across multiple surfaces including the App Store. He has overseen significant expansion of Apple's advertising offerings and positioned the company as a competitive force in mobile advertising.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
VP, Advertising Platforms
Company
Apple
Based
Cupertino, California, United States
Connections
2
Years in industry
20 years

Bio

Todd Teresi is VP of Advertising Platforms at Apple, where he leads the company's advertising business across multiple surfaces including the App Store. He has overseen significant expansion of Apple's advertising offerings and positioned the company as a competitive force in mobile advertising.

Expertise & education

Expertise

Mobile AdvertisingApple Search AdsApp Tracking Transparency (ATT)Privacy-First AdvertisingPlatform PartnershipsApp Store MarketingAdvertising Technology StrategyProgrammatic Advertising

Speaking topics

Privacy-first advertisingMobile app marketingThe future of digital advertising post-ATTPlatform advertising strategy

Recognition

Notable achievements

  • Led Apple Search Ads through rapid growth following ATT's introduction, as advertisers shifted budget to privacy-compliant inventory
  • Oversaw expansion of Apple's advertising surfaces across the App Store and beyond
  • Positioned Apple as a credible advertising platform competitor in the mobile ecosystem
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