Todd Teresi

Todd Teresi is one of the most influential operators in mobile advertising as the Vice President of Advertising Platforms at Apple, where he oversees Apple Search Ads and the company's broader advertising business. His tenure has coincided with a seismic shift in the digital advertising landscape, most notably Apple's rollout of App Tracking Transparency (ATT) in 2021, which fundamentally altered how mobile advertisers track users and measure campaign performance. Under his leadership, Apple Search Ads has grown into a critical channel for app marketers seeking privacy-compliant, high-intent inventory on the App Store. Before Apple, Teresi built a career spanning major technology platforms. He served as Vice President of Platform Partnerships at Twitter, where he managed strategic relationships with advertising technology partners and helped shape Twitter's platform ecosystem. He also held roles at Microsoft in advertising and platform development, contributing to their ad technology infrastructure. His background reflects a consistent focus on platform-level advertising strategy and partner ecosystems across some of the industry's most prominent companies. Teresi's significance in AdTech stems from his position at the intersection of privacy policy and advertising monetization. As Apple has expanded its advertising surfaces — including Search Ads, App Store ads, and potential future inventory — he has been central to defining what a privacy-first advertising platform looks like at scale, influencing industry norms well beyond Apple's own ecosystem.

• Led Apple Search Ads through rapid growth following ATT's introduction, as advertisers shifted budget to privacy-compliant inventory
• Oversaw expansion of Apple's advertising surfaces across the App Store and beyond
• Positioned Apple as a credible advertising platform competitor in the mobile ecosystem