Amazon Sponsored Products
Seattle, Washington, United States · Founded 2012
10000+ employees · AMZN
Sourced & current · updated Aug 15, 2026Website
Amazon's self-serve cost-per-click ad format that helps sellers and brands promote individual product listings directly within Amazon search results and product pages.
Where they sit
Stack tier: Core Platforms (S)
Retail Media Platform
The dominant retail media sponsored listing product globally, serving as the primary revenue driver within Amazon's advertising business and a benchmark for the retail media category.
Ownership
Parent: Amazon