Alibaba Marketing

Hangzhou, Zhejiang, China · Founded 1999

10000+ employees · BABA

Sourced & current · updated Oct 5, 2026Website

Alibaba Marketing is a China-based e-commerce conglomerate, founded in 1999, that provides B2B, B2C, and C2C services via web portals.

Where they sit

Stack tier: Ecosystem Services (A)

Retail Media PlatformE-commerce MarketingProgrammatic Platform

Dominant advertising platform within the world's largest B2B e-commerce marketplace, with unmatched reach in global trade advertising