Alibaba Marketing

Hangzhou, Zhejiang, China · Founded 1999

10000+ employees · BABA

Sourced & current · updated Jun 22, 2026Website

Alibaba's integrated marketing and advertising platform serving businesses on its global B2B marketplace ecosystem.

Where they sit

Stack tier: Ecosystem Services (A)

Retail Media PlatformE-commerce MarketingProgrammatic Platform

Dominant advertising platform within the world's largest B2B online marketplace, with unmatched reach to global trade buyers