Airship enables brands to create personalized, mobile-first customer experiences across multiple channels with sophisticated orchestration, real-time optimization, and privacy-compliant engagement tools that drive app retention and customer lifetime value.
Last updated Mar 13, 2026 by AI Enrichment
Leading mobile-first customer engagement platform with pioneer status in push notifications
Airship, formerly known as Urban Airship, is a leading customer engagement platform that pioneered mobile push notifications and has evolved into a comprehensive mobile-first marketing automation solution. The company provides brands with tools to deliver personalized messaging across multiple channels including mobile push notifications, SMS, email, in-app messages, mobile wallet, and web notifications. With a focus on mobile app engagement, Airship enables marketers to create sophisticated customer journeys, segment audiences, and optimize campaigns through real-time analytics and A/B testing. Airship serves major brands across retail, media, entertainment, travel, hospitality, and financial services sectors, helping them drive app engagement, increase customer lifetime value, and improve retention rates. The platform processes billions of mobile interactions monthly and is recognized as a pioneer in the mobile engagement space. The company's technology emphasizes privacy-first approaches and compliance with global data regulations while delivering personalized experiences at scale. As a key player in the mobile marketing automation landscape, Airship competes with other customer engagement platforms but maintains a strong position due to its mobile-first heritage, robust SDK integrations, and enterprise-grade scalability. The platform's ability to orchestrate complex, cross-channel campaigns with sophisticated personalization makes it particularly valuable for brands with significant mobile app user bases.
Core platform for orchestrating mobile app experiences across push, in-app, and other channels
Mobile push notification delivery and optimization for iOS and Android
Contextual messaging within mobile applications
Text messaging campaigns integrated with mobile app data
Email marketing integrated with cross-channel campaigns
Apple Wallet and Google Pay pass creation and updates
Browser-based push notifications for web engagement
Visual campaign builder for creating multi-step, cross-channel customer journeys
Advanced audience targeting and segmentation tools
Real-time campaign analytics and performance insights