Adobe Target
San Jose, California, United States · Founded 2009
10001+ employees · ADBE
Sourced & current · updated Aug 24, 2026Website
Adobe's AI-powered personalization and A/B testing platform that helps enterprises optimize digital experiences across web, mobile, and apps at scale.
Where they sit
Stack tier: Core Platforms (S)
Marketing Platform
Leader in enterprise personalization and A/B testing, consistently recognized in top analyst quadrants alongside Optimizely and Dynamic Yield
Ownership
Parent: Adobe Experience Cloud