Portfolio of IAB (Interactive Advertising Bureau)

IAB (Interactive Advertising Bureau) owns 14 companies tracked by ATDb across 2 levels.

• IAB Tech Lab
  • A

    AAMP (Agentic Advertising Management Protocols)
  • a

    ads.txt
  • A

    Agentic RTB Framework (ARTF)
  • a

    app-ads.txt
  • C

    CoMP (AI Content Monetization Protocols)
  • DigiTrustdefunct
  • G

    Global Privacy Platform (GPP)
  • O

    Open Measurement SDK (OM SDK)
  • O

    OpenRTB
  • OpenRTB Consortium
  • s

    sellers.json
  • S

    SupplyChain Object (schain)
  • V

    VAST (Video Ad Serving Template)