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Zach Kitschke

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Zach Kitschke is the Chief Marketing Officer of Canva, the Australian-founded design platform valued at over $26 billion, where he has been instrumental in building one of the most recognizable brand identities in the SaaS and creative technology space. As one of Canva's earliest employees, Kitschke has played a central role in shaping the company's brand voice, visual identity, and global marketing strategy from its early startup days through its emergence as a global design powerhouse used by over 170 million people worldwide. Kitschke's career has been deeply intertwined with Canva's growth trajectory. Joining the company in its formative years, he helped establish the brand's approachable, mission-driven identity centered on empowering everyone to design. His work spans brand strategy, content marketing, communications, and product marketing — all oriented around Canva's core mission of democratizing design for individuals and enterprises alike. His influence on Canva's marketing has contributed to the platform's viral growth and strong community-led adoption. While Kitschke's work is not exclusively within traditional AdTech, his expertise in brand marketing at scale, digital advertising strategy, and the intersection of creative tools with marketing technology makes him a notable figure in the broader marketing and creative technology ecosystem. He is frequently cited in discussions around brand building for high-growth tech companies and the evolving role of design in modern marketing.

Last updated Jun 24, 2026 by ATDb automated enrichment

Role
Chief Marketing Officer
Company
Canva
Based
Sydney, New South Wales, Australia
Years in industry
12 years

Bio

Zach Kitschke is the Chief Marketing Officer of Canva, the Australian-founded design platform valued at over $26 billion, where he has been instrumental in building one of the most recognizable brand identities in the SaaS and creative technology space. As one of Canva's earliest employees, Kitschke has played a central role in shaping the company's brand voice, visual identity, and global marketing strategy from its early startup days through its emergence as a global design powerhouse used by over 170 million people worldwide. Kitschke's career has been deeply intertwined with Canva's growth trajectory. Joining the company in its formative years, he helped establish the brand's approachable, mission-driven identity centered on empowering everyone to design. His work spans brand strategy, content marketing, communications, and product marketing — all oriented around Canva's core mission of democratizing design for individuals and enterprises alike. His influence on Canva's marketing has contributed to the platform's viral growth and strong community-led adoption. While Kitschke's work is not exclusively within traditional AdTech, his expertise in brand marketing at scale, digital advertising strategy, and the intersection of creative tools with marketing technology makes him a notable figure in the broader marketing and creative technology ecosystem. He is frequently cited in discussions around brand building for high-growth tech companies and the evolving role of design in modern marketing.

Career

  • Head of Brand

    Canva · 2014-2019

  • Brand & Communications Lead

    Canva · 2013-2014

Expertise & education

Expertise

Brand StrategyContent MarketingCreative TechnologySaaS MarketingDigital AdvertisingProduct MarketingMarketing at ScaleDesign Democratization

Education

  • Bachelor's Degree, University of Western Australia

Speaking topics

Brand building for high-growth startupsDesign democratization and its impact on marketingScaling marketing teams in SaaS companiesCreative strategy and visual identity

Recognition

Notable achievements

  • Joined Canva as one of its earliest employees and helped scale the brand to over 170 million users globally
  • Led brand strategy through Canva's growth to a $26 billion valuation
  • Established Canva's globally recognized visual identity and brand voice