Wendy Walker

Wendy Walker is a senior business development executive at Magnite, the world's largest independent sell-side platform, where she leads global business development efforts with a particular focus on connected TV (CTV) and streaming advertising. She has been instrumental in building and scaling publisher partnerships that position Magnite at the forefront of the industry's shift from linear television to programmatic streaming, helping premium content owners monetize their inventory through advanced programmatic technology. Walker brings extensive experience in digital media and advertising technology, having navigated the industry through major inflection points including the rise of header bidding, the growth of programmatic guaranteed, and the explosive expansion of CTV as an advertising channel. Her work at Magnite — formed through the landmark 2020 merger of Rubicon Project and Telaria — has focused on translating the combined company's technical capabilities into strategic commercial relationships with top-tier publishers and streaming platforms. As a dealmaker and operator in the sell-side ecosystem, Walker is recognized for her ability to bridge the gap between publisher monetization needs and advertiser demand, particularly in the complex and rapidly evolving CTV landscape. Her go-to-market expertise and deep industry relationships make her a key figure in shaping how premium video inventory is bought and sold programmatically.

Last updated May 30, 2026 by the ATDb Editorial Team