Head of Addressable and Programmatic Media at The Hershey Company
A prominent buy-side voice in programmatic advertising whose practitioner perspective and conference presence make him a notable figure in the AdTech ecosystem.
Last updated Apr 18, 2026 by jonholm
Vinny Rinaldi is a well-known buy-side AdTech practitioner who leads programmatic and addressable media strategy at The Hershey Company. He is a frequent speaker at AdTech conferences including Cannes Lions and Advertising Week, and is known for advocating for supply path optimization and media quality on behalf of advertisers. His buy-side perspective on programmatic is widely respected across the industry.