Vinny Rinaldi
Head of Addressable and Programmatic Media at The Hershey Company
Championing advertiser-first accountability and transparency in programmatic and addressable media
Last updated May 31, 2026 by the ATDb Editorial Team
Vinny Rinaldi is a respected buy-side voice in programmatic advertising, currently serving as Head of Addressable and Programmatic Media at The Hershey Company, where he leads the CPG brand's programmatic and addressable media strategy. Building on his earlier tenure as Director of Programmatic and Data Strategy at Hershey and prior roles across various agencies and media companies, he is known for pushing vendors and platforms toward greater accountability, transparency, and performance on behalf of advertisers. His candid, advertiser-first perspective on supply chain transparency, identity resolution, and media quality has made him a sought-after voice at major industry events.
Director of Programmatic and Data Strategy
The Hershey Company (prior to current role)
Media and AdTech roles
Various agencies/media companies (prior to Hershey)
- Led programmatic and addressable media strategy for one of the world's most recognized CPG brands, The Hershey Company
- Recognized as a leading buy-side advocate for supply path optimization and programmatic transparency
- Regular keynote and panel speaker at Cannes Lions and Advertising Week representing the advertiser perspective in AdTech