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Vinny Rinaldi

Thought Leader

Vinny Rinaldi is a respected buy-side voice in programmatic advertising, currently serving as Head of Addressable and Programmatic Media at The Hershey Company, where he leads the CPG brand's programmatic and addressable media strategy. Building on his earlier tenure as Director of Programmatic and Data Strategy at Hershey and prior roles across various agencies and media companies, he is known for pushing vendors and platforms toward greater accountability, transparency, and performance on behalf of advertisers. His candid, advertiser-first perspective on supply chain transparency, identity resolution, and media quality has made him a sought-after voice at major industry events.

Latest · The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy & Growth· Jul 17

Last updated Jul 17, 2026 by the ATDb Editorial Team

Role
Head of Addressable and Programmatic Media
Company
The Hershey Company
Based
Hershey, Pennsylvania, United States
Connections
1
Years in industry
15 years

Bio

Vinny Rinaldi is a respected buy-side voice in programmatic advertising, currently serving as Head of Addressable and Programmatic Media at The Hershey Company, where he leads the CPG brand's programmatic and addressable media strategy. Building on his earlier tenure as Director of Programmatic and Data Strategy at Hershey and prior roles across various agencies and media companies, he is known for pushing vendors and platforms toward greater accountability, transparency, and performance on behalf of advertisers. His candid, advertiser-first perspective on supply chain transparency, identity resolution, and media quality has made him a sought-after voice at major industry events.

Career

  • Director of Programmatic and Data Strategy

    The Hershey Company · prior to current role

  • Media and AdTech roles

    Various agencies/media companies · prior to Hershey

Expertise & education

Expertise

Programmatic AdvertisingSupply Path Optimization (SPO)Addressable MediaIdentity ResolutionMedia Quality and Brand SafetyData StrategyCookieless AdvertisingBuy-Side AdTech Strategy

Speaking topics

Supply Path OptimizationProgrammatic Transparency and Media QualityCookieless Identity and Privacy-First AdvertisingAddressable Media StrategyBuy-Side Perspectives on AdTech Innovation

Recognition

Notable achievements

  • Led programmatic and addressable media strategy for one of the world's most recognized CPG brands, The Hershey Company
  • Recognized as a leading buy-side advocate for supply path optimization and programmatic transparency
  • Regular keynote and panel speaker at Cannes Lions and Advertising Week representing the advertiser perspective in AdTech
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