Skip to content
ATDbbeta
VR

Vinny Rinaldi

Thought Leader

Vinny Rinaldi is a respected buy-side voice in programmatic advertising, currently serving as Head of Addressable and Programmatic Media at The Hershey Company, where he leads the CPG brand's programmatic and addressable media strategy. Building on his earlier tenure as Director of Programmatic and Data Strategy at Hershey and prior roles across various agencies and media companies, he is known for pushing vendors and platforms toward greater accountability, transparency, and performance on behalf of advertisers. His candid, advertiser-first perspective on supply chain transparency, identity resolution, and media quality has made him a sought-after voice at major industry events.

Latest · The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy & Growth· Jul 17

Last updated Jul 22, 2026 by ATDb automated enrichment

Role
Head of Addressable and Programmatic Media
Company
The Hershey Company
Based
Hershey, Pennsylvania, United States
Connections
1
Years in industry
15 years

Bio

Vinny Rinaldi is a respected buy-side voice in programmatic advertising, currently serving as Head of Addressable and Programmatic Media at The Hershey Company, where he leads the CPG brand's programmatic and addressable media strategy. Building on his earlier tenure as Director of Programmatic and Data Strategy at Hershey and prior roles across various agencies and media companies, he is known for pushing vendors and platforms toward greater accountability, transparency, and performance on behalf of advertisers. His candid, advertiser-first perspective on supply chain transparency, identity resolution, and media quality has made him a sought-after voice at major industry events.

Career

  • Director of Programmatic and Data Strategy

    The Hershey Company · prior to current role

  • Various agency and media roles

    Multiple organizations · earlier career

Expertise & education

Expertise

Programmatic AdvertisingAddressable MediaSupply Chain TransparencyIdentity ResolutionMedia QualityData StrategyCPG Media StrategyVendor Accountability

Speaking topics

Supply chain transparencyIdentity resolutionMedia quality and brand safetyProgrammatic accountabilityAdvertiser-first media strategyAddressable advertising

Recognition

Notable achievements

  • Led programmatic and addressable media strategy for one of the largest CPG brands in the United States at The Hershey Company
  • Recognized as a prominent buy-side advocate pushing the industry toward greater supply chain transparency and advertiser accountability
  • Frequent speaker at major AdTech and advertising industry events representing the advertiser perspective
Connection details