Tobin Thomas
Tobin Thomas is the CEO and co-founder of Lifesight, a marketing intelligence platform focused on privacy-first identity resolution, audience intelligence, and marketing measurement. He has positioned Lifesight at the forefront of the cookieless transition, building solutions that help brands and agencies navigate identity challenges without relying on third-party cookies. His work addresses one of AdTech's most pressing challenges: maintaining effective targeting and measurement in an era of increasing privacy regulation and signal loss. Thomas has spent over a decade building and scaling AdTech businesses across Asia-Pacific and globally. Prior to Lifesight, he held leadership roles at various digital marketing and data companies, developing deep expertise in programmatic advertising, data-driven marketing, and customer data platforms. His entrepreneurial trajectory reflects a consistent focus on data infrastructure and identity as foundational layers of modern marketing. Under his leadership, Lifesight has developed a Unified Marketing Measurement (UMM) approach and a cookieless identity graph, gaining traction with enterprise clients across Southeast Asia and beyond. Thomas is recognized as a thought leader on topics including identity resolution, the deprecation of third-party cookies, and the future of privacy-compliant advertising measurement.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
- Years in industry
- 15 years
Bio
Tobin Thomas is the CEO and co-founder of Lifesight, a marketing intelligence platform focused on privacy-first identity resolution, audience intelligence, and marketing measurement. He has positioned Lifesight at the forefront of the cookieless transition, building solutions that help brands and agencies navigate identity challenges without relying on third-party cookies. His work addresses one of AdTech's most pressing challenges: maintaining effective targeting and measurement in an era of increasing privacy regulation and signal loss. Thomas has spent over a decade building and scaling AdTech businesses across Asia-Pacific and globally. Prior to Lifesight, he held leadership roles at various digital marketing and data companies, developing deep expertise in programmatic advertising, data-driven marketing, and customer data platforms. His entrepreneurial trajectory reflects a consistent focus on data infrastructure and identity as foundational layers of modern marketing. Under his leadership, Lifesight has developed a Unified Marketing Measurement (UMM) approach and a cookieless identity graph, gaining traction with enterprise clients across Southeast Asia and beyond. Thomas is recognized as a thought leader on topics including identity resolution, the deprecation of third-party cookies, and the future of privacy-compliant advertising measurement.
Career
Co-Founder & CEO
Lifesight · 2015-present
Senior Leadership Role
Digital Marketing/AdTech firms (pre-Lifesight) · Prior to 2015
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Lifesight and scaled it into a recognized privacy-first identity and measurement platform operating across Asia-Pacific and global markets
- Developed a cookieless identity graph and Unified Marketing Measurement (UMM) product suite adopted by enterprise brands and agencies
- Positioned Lifesight as a key player in the post-cookie AdTech landscape ahead of third-party cookie deprecation