Tina Markakis

Tina Markakis is a recognized leader in advertising identity and addressability, serving as Chief Addressability Officer at Kargo, a mobile-first advertising platform known for its premium content environments. In this role, she is responsible for shaping Kargo's strategy around identity resolution, cookieless targeting, and privacy-preserving advertising technologies — positioning the company to remain effective for advertisers as third-party cookies continue to be deprecated and privacy regulations tighten globally. Markakis has built her reputation at the intersection of technical infrastructure and industry policy, engaging with working groups and standards bodies focused on the future of digital identity in advertising. Her work encompasses evaluating and implementing alternative identity frameworks, contextual solutions, and first-party data strategies that allow publishers and advertisers to maintain addressability without compromising user privacy. She is considered a thought leader on topics including identity resolution, the deprecation of third-party cookies, and sustainable advertising ecosystems. Her position at Kargo places her at the forefront of mobile and cross-device addressability challenges, areas that are increasingly critical as consumer attention shifts across screens and platforms. Markakis regularly contributes to industry conversations through panels, working groups, and publications, helping to shape how the broader AdTech ecosystem navigates the transition to a privacy-first advertising environment.

• Appointed as Chief Addressability Officer at Kargo, one of the first such dedicated executive roles focused on identity and addressability at a major mobile ad platform
• Active participant in industry working groups shaping standards for cookieless identity and privacy-compliant advertising