Tim Frank

Tim Frank is a senior advertising and monetization executive at Microsoft, where he holds the title of Corporate Vice President for Monetization, Commerce and the AI Economy. In this role, he is responsible for shaping Microsoft's strategy around digital advertising revenue, commerce integrations, and the application of artificial intelligence to economic and monetization opportunities across Microsoft's vast product portfolio, including Bing, MSN, Microsoft Start, and the broader Microsoft Advertising platform. His work sits at the intersection of search, display, native advertising, and the emerging AI-driven ad formats that are redefining how publishers and advertisers interact with consumers. Frank's career has been rooted in building and scaling advertising businesses within large technology platforms. His tenure at Microsoft has spanned multiple evolutions of the company's advertising strategy, including the integration of the Xandr ad tech platform following Microsoft's acquisition from AT&T, and the broader push to position Microsoft Advertising as a credible alternative to Google and Meta in the programmatic and search advertising markets. He has been a key internal voice on how AI tools like Copilot can be monetized responsibly and effectively. As AI reshapes the advertising industry — from generative search experiences to AI-native commerce — Frank is positioned as one of the key operators determining how a major platform navigates these disruptions. His focus on the 'AI Economy' signals Microsoft's intent to develop new monetization frameworks that go beyond traditional click-based advertising models, potentially influencing industry-wide standards for how AI-generated content and experiences are commercialized.

• Employee

  Microsoft

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