Tim Cadogan

CEO at GoFundMe

Leading GoFundMe's mission to help people and communities in need

OperatorLos Angeles, California, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Tim Cadogan is currently CEO of GoFundMe, the world's leading crowdfunding platform. Prior to this role, he served as CEO of OpenX from 2014 to 2020, where he built the company into a leading independent ad exchange and became known as a principled advocate for transparency and open marketplace standards in programmatic advertising. Earlier in his career, he held senior leadership roles at Yahoo, including Senior Vice President of Advertising and Commerce and Vice President of Search.

Previous Roles

CEO

OpenX (2014-2020)

Senior Vice President, Advertising and Commerce

Yahoo (2008-2014)

Vice President, Search

Yahoo (2005-2008)

Expertise

Programmatic AdvertisingAd Exchange OperationsHeader BiddingSupply Path OptimizationPublisher MonetizationMobile AdvertisingMarketplace Platform StrategyOpen Web Advocacy

Education

BA, Oxford University
MBA, Stanford Graduate School of Business

Notable Achievements

Led OpenX to become one of the largest independent ad exchanges globally, processing billions of ad transactions daily
Positioned OpenX as a leading advocate for supply path optimization and publisher-aligned programmatic practices
Oversaw Yahoo's advertising and commerce business during the critical industry transition to programmatic buying
Transitioned to lead GoFundMe as CEO in 2020, expanding his platform leadership beyond AdTech

Awards

Frequently cited in AdExchanger and industry press as a leading voice for independent exchange infrastructure

Speaking Topics

Independent ad exchange infrastructure and the open webSupply path optimization and programmatic transparencyPublisher monetization strategiesMarketplace platform dynamicsThe future of programmatic advertising

Board Memberships

GoFundMe (as CEO)

Connections