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Tim Cadogan

Operator

Tim Cadogan is currently CEO of GoFundMe, the world's leading crowdfunding platform. Prior to this role, he served as CEO of OpenX from 2014 to 2020, where he built the company into a leading independent ad exchange and became known as a principled advocate for transparency and open marketplace standards in programmatic advertising. Earlier in his career, he held senior leadership roles at Yahoo, including Senior Vice President of Advertising and Commerce and Vice President of Search.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO
Company
GoFundMe
Based
Los Angeles, California, United States
Boards
1
Connections
1
Years in industry
15 years

Bio

Tim Cadogan is currently CEO of GoFundMe, the world's leading crowdfunding platform. Prior to this role, he served as CEO of OpenX from 2014 to 2020, where he built the company into a leading independent ad exchange and became known as a principled advocate for transparency and open marketplace standards in programmatic advertising. Earlier in his career, he held senior leadership roles at Yahoo, including Senior Vice President of Advertising and Commerce and Vice President of Search.

Career

  • CEO

    OpenX · 2014-2020

  • Senior Vice President, Advertising and Commerce

    Yahoo · 2008-2014

  • Vice President, Search

    Yahoo · 2005-2008

Board memberships

GoFundMe (as CEO)

Expertise & education

Expertise

Programmatic AdvertisingAd Exchange OperationsHeader BiddingSupply Path OptimizationPublisher MonetizationMobile AdvertisingMarketplace Platform StrategyOpen Web Advocacy

Education

  • BA, Oxford University
  • MBA, Stanford Graduate School of Business

Speaking topics

Independent ad exchange infrastructure and the open webSupply path optimization and programmatic transparencyPublisher monetization strategiesMarketplace platform dynamicsThe future of programmatic advertising

Recognition

Notable achievements

  • Led OpenX to become one of the largest independent ad exchanges globally, processing billions of ad transactions daily
  • Positioned OpenX as a leading advocate for supply path optimization and publisher-aligned programmatic practices
  • Oversaw Yahoo's advertising and commerce business during the critical industry transition to programmatic buying
  • Transitioned to lead GoFundMe as CEO in 2020, expanding his platform leadership beyond AdTech

Awards

Frequently cited in AdExchanger and industry press as a leading voice for independent exchange infrastructure
Connection details