Teg Grenager

Teg Grenager co-founded Adap.tv, one of the pioneering programmatic video advertising platforms that enabled publishers and advertisers to buy and sell video ad inventory through an automated marketplace. As CTO, he led the technical architecture and engineering vision behind the platform, which became a significant force in the shift toward programmatic video advertising. Adap.tv was acquired by AOL in 2013 for approximately $405 million, one of the landmark deals in the AdTech consolidation era, validating the company's technology and market position in video advertising. Prior to Adap.tv, Grenager had a background in machine learning and natural language processing, including research work at Stanford. His technical expertise in machine learning and data systems informed Adap.tv's approach to video ad decisioning and marketplace optimization, helping establish programmatic video as a mainstream channel for digital advertising.

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026